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Oct 30

Media Debates

There was the usual anti-SKY TV rhetoric that has surrounded lower league football this Weekend – including the one in which my team now plays.  I recall one along the lines to a chorus of “you can stick your SKY remote up………….”.  Naiive to blame for County’s downfall but good humoured fans’ banter amongst this direction of abuse.

The political football is out again with Labour acting out a vision for supporter engagement and ownership.  Lip service or manifesto we’ll have to wait and see.  When all demise is discussed, ITV Digital is the butt of all ridicule.  Without defending them, the demise of that programming forced many a club into unforseen cashflow crises, but the ownership and management of clubs must share some joint-responsibilities.  The latter remain challenges in many a football enterprise – and don’t get me going on the Fit and Proper Person Test.  There cannot be many a net with more holes in!

Debate on media in Europe has recently been in the limelight and I introduce a debate from our European counterparts so you can all have a view on whether models are more suited elsewhere?

Sportel Monaco 2014 | European Football: Winning Media Strategies

The Guardian has said: “At the height of concern over financial meltdown at Portsmouth, Liverpool and elsewhere in 2010, the coalition talked about empowering fans. Fourteen clubs – including Portsmouth and Swansea – have become wholly or partly fan-owned, but despite the promises Whitehall has done little to encourage the trend. Labour insists this time will be different, vowing to legislate early in a new parliament.”

The overriding messages appear to share the common belief that ‘Football is more than a business, and fans are more than customers’.  If progress is to be made on this stance, which can only be correct – surely media must become more under the microscope.  I never forget the statement that for many, after religion, football and loyalty to a team’s brand is often the second strongest bond in a person’s life, outside the family. New media models should be investigated.

Oct 10

1 Comment

To Sack or not to Sack that is the question

Again, we are pleased to have a blog post kindly scribed by guest and colleague at FC Sports Marketing, the great Steven Seggie.  He titles it: “Don’t Change Manager During the Season”.

“We are only a few weeks into the new English Premier League season and already we hear rumblings about managers whose jobs are on the line if the results don’t go right soon etc. During the 2013-2014 season, the number of sackings was in double figures (if you include the departure of Ian Holloway from Crystal Palace by mutual consent) and I am sure this year will be no different. Yet these mid-season sackings make little or no sense to me.

I have always wondered whether or not replacing your manager mid-season has any impact on the performance of the team. I would hazard the guess that the primary driver for most of these sackings is the hope that performances will improve yet we rarely see any analysis or discussion in the media or elsewhere as to whether or not performances improved. This may well be a function of the fact that most sports journalists do not have the ability to conduct such analysis, nevertheless that’s not really an excuse. Luckily some academics have analysed these mid-season changes and the results make for interesting reading. There are 3 major studies that I will discuss briefly here and they all demonstrate that changing manager mid-season is an exercise in futility.

The first study that I looked at was conducted by Allard Bruinshoofd and Bas ter Weel . These authors examined all the mid-season managerial sackings/changes in the Dutch league between 1988 and 2000. A little bit of analysis led them to the conclusion that you shouldn’t sack your manager mid-season. In fact, they find that if the manager had stayed his team would have performed better than the team with the new manager.

Similar results are found in a study  of Italy’s Serie A between the 2003-2004 season and the 2007-2008 season. The authors of this study, Maria de Paola and Vincenzo Scoppa found that changing the manager during the season was essentially a wasted exercise as it made no difference to subsequent performance.

Finally, Andreas Heuer, Christian Müller, Oliver Rubner, Norbert Hagemann and Bernd Strauss , in a study of the Bundesliga from the 1963-64 season to the 2008-2009 season (a total of 14,018 matches)  found no impact on performance of changing the manager mid-season.

So there we have it. The results are fairly clear cut. Changing manager mid-season has no positive effect on performance and may even lead to worse results than if the incumbent had continued. While performance may not be the only reason clubs change manager, I would guess it is the most often cited reason. So for all the supporters baying for the blood of the manager after some bad results and all the club directors thinking that changing the manager mid-season will improve performance, I have some bad news. It won’t. So you may want to think twice!”

Bruinshoofd, A. and B. ter Weel. 2004. Manager to go? Performance dips reconsidered with evidence from Dutch football. European Journal of Operations Research 148:233-246.
De Paola, M. and Scoppa,V. (2008) The effects of managerial turnover: evidence from coach dismissals in Italian soccer teams, Journal of Sports Economics, 13(2), 152–168.
Heuer A, Müller C, Rubner O, Hagemann N, Strauss B (2011) Usefulness of dismissing and changing the coach in professional soccer. PLoS ONE 6/3: e17664. doi: 10.1371/journal.pone.0017664

Sep 24

Freezing Hot

‘Ice bucket challenge’.  We’ve all heard of it and what a simple concept to gain engagement amongst fans, secure momentum and viral penetration and assist a worthy cause in the meantime.  Initially, the  initiative was to benefit myotrophic lateral sclerosis (ALS) but latterly participants have chosen either this or an alternative closer to their hearts. Surely, there are methods in this madness that can apply in a sports of football setting.  I for one can see how the same ideology might help a team in crisis, or fundraising appeal.  It combines action, visuality, ‘pain’ (or theatrical undertaking), satisfaction on achievement  and most of all money.

Celebrities in the football weren’t slow to join in…and why not it’s infectious.  Below are a few that caught my attention – and yours truly took part of course not wanting to be left out!

Mesut Ozil

Lionel Messi

Jose Mourinho

Moi

Mario Balotelli

Steve O’Halloran

Arda Turan

Burak Yilmaz

Jul 9

#COC

Starting a post with have you seen #COC could lead to all sorts of innuendo.  I was simply trying to think which hashtag my beloved County might use on its leisure shirts,  if we were to mirror those seen at Turf Moor (home of Burnley FC) today.  They proudly showed off #UTC which I can only surmise is for ‘Up the Clarets?’.  So I thought we’d have to apply #COC, #IOC (not to be confused with International Olympic Committee) or #SMFW.  I’m hoping all County followers who read this blog appreciate these abbreviations?  Or if un-inventive simply #COUNTY.

Anyway this preamble only leads to my addressing the point that, how time changes fortunes? The old rivals return to the EPL whilst we languish in regional football at Tier 6.  Similarly, as recent dealings with our commercial department has been pants – Burnley react in an all much more professional manner.

The Club Shop is well stocked with all sorts of imaginative and quality merchandise.  Not typical tat but something for all pockets.  Today the creative subbuteo players on T-shirts mocking their arch-enemy Blackburn Rovers tickled me.  The staff was friendly – even with a stranger taking photos to share with the Rovers fraternity on Twitter who naturally I have more affinity with having sponsored Tugay all those years before.

My rambling around Turf Moor today was for #ExpoNorthWest but I am proud to have been enlisted as an Associate Lecture to University College of Football Business (UCFB) that is located in the Ground.  This sharing my knowledge on commercial marketing and emerging markets to both undergraduates and visiting delegations. Yes, the Club even has its own University – an entrepreneurial development with venues in Burnley and Wembley.

So a return to the Premier and its associated riches surely means a widening of the gap – yet only the delusional County faithful would say we are on a par with that Club on or off the pitch.  But don’t worry the only claret I’ll ever follow is #COC (Come on county!)

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