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Symbiotic SunSense

Securing the ‘partnering’ relationship between Australia’s leading sun cream brand and a leading women’s cycling team – SunSport Velo, was a logical pairing this Year. I purposefully use the word ‘partnering’ as it is no longer the norm that investors respond to begging bowls each season but seek, and should rightly do so, some form of return. Our lead sponsor, also secured by ACROBAT | FCSM,  in Brother UK, keeps the Team’s Management on its toes with reviews and feedback against expectations at predetermined intervals.

There might have been a tendency by the girls to splash on the lotion and sunbathe, but that would infact conflict with the brand ethics of a Company dedicated to alerting people to the harm of the sun’s rays. It only promotes Factor 50 sprays and creams with the more appropriate message of such as: “We’re wearing @SunSenseUK  Sport today to keep our skin protected; We love to use @SunSenseUK to keep our skin protected from harmful UV rays; We use @SunSenseUK Sport to stay protected!”. We need to manage brand credentials in any relationship and sponsorship in what must be a symbiotic ‘Win-Win’ for satisfaction and longevity, between Team and Sponsor.

I used the Sport Mist Spray on my holidays and have to say it is the best protection, that I’ve ever applied. Will buy more before any future trips where I might need to be covered from https://www.crawfordhealthcare.com/skincare/sunsense/sport-mist/. The SunSense Sport range is ideal for outdoor sports enthusiasts looking for high a high level of protection against harmful UVA and UVB rays.Tested to stringent Australian standards SunSense Sports range comes in two forms, SunSense Sports Gel and SunSense Sport Mist, both offer SPF 50 broad-spectrum protection.  For anyone further interested in this critical subject matter and implications in the sports sector, see: http://www.sunsense.co.uk/blog/2017/the-ultimate-guide-to-sun-protection-for-outdoor-sports.aspx

There remains more opportunities to partner with SunSport Velo. From localised campaigns in different geographical locations to 4M on ITV4 with potential metrics to 90+M on social media penetration worldwide. There’s something for all budgets.

Contact: sunsportvelo@acrobatfcsm.com

Photo credit: @chrismeadsphoto

Broken Countries: Stay or Go #Britain #Turkey

As I awake this Easter Holiday and reflect on Sky News and the day’s and previous day’s events, I am tempted to recite those famous lyrics of The Clash band ‘Should I stay or should I go now?’.  Not afraid of being controversial, I put forward a viewpoint that might suggest some undertones and causes of unacceptable behaviour by sporting fans, that may have roots in the turmoil in the indigenous countries.  On this occasion, I’m advocating a view  of ‘Broken Britain’ and ‘Broken Turkey’.

Well respected sports journalists this week recalled events in Spain surrounding Leicester City’s supporters invasion of Madrid in the Champions League.  David Conn reported: “Leicester fans in a square in Madrid chanting ‘You Spanish bastards. Gibraltar is ours”. Oliver Holt: “Last night – Dortmund fans sharing their homes with Monaco fans shouting ‘Gibraltar is ours’. Makes you despair”. The Gibraltar subject being one of a newsworthy matter of potential #Brexit conflict in negotiations now that article 50 has been evoked.

It’s not that freedom of speech should be curtailed vis-a-vis Turkey’s President Recep Tayip Erdogan. However, with the ‘Foxes” incident, I advocate this mirrors a growing trend among English fans to aggression, racism, hooliganism and isolation. Leicester merely mimics a Country-wide trend, witnessed personally by me following the English national Team.

I still recite the demographics and metrics of the stereotypical ‘Brexiteers’ as a contract to the ‘Remainers’.  Of course, one should be wary of tarring all with that same brush, but it has been exposed that poverty, disillusionment and ignorance were common traits of that, slightly more than half of the Country, that voted for us to leave Europe.  I feel the same disadvantaged populous are those that are found among these hooligans.  I also suggest that this is not just a few, but the way an increasing portion of the British population are moving. The future can only mean more turmoil if such idiotic beliefs and unacceptable behaviour are likely to grow.  It this a ‘time bomb’ waiting to explode?  Is this the Country that we want future generations to be brought up in?

Last night, the fans of Besiktas rioted in France. The current documentaries by Simon Reeve on Turkey offers an unbiased reporting of the characteristics and frailty in both economic, cultural and political terms.  Here there is a clear hypothesis that by the ruling party allowing more immigration and offering relatively small ‘handouts’ to the poorer segment of society then what is happening is tantamount to ‘buying votes’ to further the aims and securing the power of that same AK Parti. The referendum is upon us which could give the biggest boost to that political party and widen the gap between Islamists and the traditional supporters of modern Turkey for which Ataturk was catalyst.

Okay – maybe a tenuous link, but I would promote one theory that hooliganism in football with Turkish fan involvement, may also have roots in the unrest from their homeland (By the way, I have also seen French supporters that are not blameless and witnessing firsthand where such as socio-disadvantage, ethnicity and social-exclusion may have inflamed situations).

In a short blog post, one should be wary of generalisations. Yest, I feel there could be factors much wider than traditional football supporting motivations that are now driving behaviour.  Where, I live bus loads of Turks, many of which I know, have travelled to London for advance voting to try and prevent increased influence to Erdogan. In this same area, the majority voted Remain in the EU Referendum.  So whilst some comfort in being surrounded by like-minded people, I do worry about the future in both of these two great countries and for the first time actually contemplate ‘Go’ in search of the best future for my family.

Adrian Stores is CEO at ACROBAT | FCSM.  It concentrates on marketing, sponsorship and fundraising – mainly in UK and Turkey. More information: http://www.acrobatfcsm.com

Fancy a flutter?

As you are aware there are some key sporting dates coming along in the Calendar, the Grand National on Saturday 8th April 2017 and the US Masters at Augusta starting on the 6th April 2017. These tend to be huge betting opportunities for sports fans and to give us some encouragement to recruit new members and generate good revenue from existing members we have created a special deal just for followers of Manchester Rugby Club.

For anybody to take up our free bet package (£30 gets you £30) from tomorrow morning to the 8th April, the start time of the Grand National, we will get a cash incentive of £20 cash to our Club which will be paid once the terms and conditions of the offer are delivered.

So you will appreciate now is the time to start recruiting new members especially at the busiest time of the betting calendar, just think 25 punters taking up this package would get our Club £500.

Fancy a flutter and help us out in the process? Plenty of people bet on these events and so now why not encourage them to use our Site www.manchesterrugby.bet.

Thank you for reading.

Time for Change?

This Week, I was fortunate to be granted an invitation, to one of the workshops, on the new “Local Delivery Pilots” by Sport England. I was delighted to be accompanied by Client, Metro Swimming Club and local sports trust, Life Leisure, both from Stockport. Here I reflect on some lessons learned and deliberations having thought about the content and discussions.

For those unaware, as I guess many sports practitioners may be: Three or four location-based physical activity projects will be funded by Sport England in March 2017 as part of its local delivery pilot scheme. The Department of Culture, Media and Sport’s arms-length body has set aside £130m (US$162.2m, €153.5m) of Exchequer and National Lottery funding to encourage physical activity in specific areas over the next four years. A handful of pilot projects will be selected next spring before Sport England begins work on 10 further projects that will “require further development” during 2017.”

The outcomes that are sought from this changing regime are consistent with former hierarchies, namely: physical and mental well being, individual development, social and community development and economic considerations. There is no hiding from the fact that the prime objective remains trying to counteract the remaining substantial inactivity in populations in the United Kingdom (UK). Such inactivity also to recognise and affect the ‘under represented’ groups .

25.6% of us do less than 30 minutes of exercise a week. The under represented include evidence of: socio-economic shortcomings (i.e. higher = higher uptake), disability or impairment, with some additional variations by ethnicity and gender. Thankfully the new strategy starts with an evaluation of recognition that we are all ‘individuals’ with life cycle factors that impinge upon our uptake of exercise. The desire is to move more away from the treatment of markets as homogeneous groups or market segments without an acceptance of variations. ‘One size doesn’t fit all’. Taking this interpretation, naturally a geographical or spatial evaluation follows this same hypothesis. Hence, ‘local’ should in theory lead to better understanding and better results in sports strategy.

Unfortunately, many involved with sports will not have had the benefit of this workshop. Though, all clubs should be involved and try to understand when funding recipients are announced, how they might play a part in developmental plans. In addition, my opinion is that Sport England, should not ‘throw out the baby with the bath water’. The spokespeople announced that county sports partnerships (CSPs) would not expect to be applicants. In my opinion, they should be allowed to, as in some areas, not all, the CSP might be the best suited to create new models. In other areas, ‘localised’ could be a Borough-wide initiative. That same ‘baby’ might be wise to stay in place with adoption or growth of existing tactics that work. Witness for example, the Sportivate and I Wish I’d Tried in my Home Town of Stockport that has led to my successful projects of tacking inactivity and increasing sports participation in rugby and volleyball.

Sport England has announced that it seeks a ‘whole system approach’ with applications for funding to clearly illustrate: the individual, social environment, organisations, physical environment and policy. All to be expanded upon in the publication: “Sport England – Towards An Active Nation”. It remains to be seen if the funding decisions allow real innovation, as I feel is needed, and if decision makers have the cahoonas to award finance to new and inspirational ideas and new recipients in cases, rather than be influenced by ‘political’ motives and present ‘loudest voices’.

This could be a great opportunity for change – and I for one don’t want to be sat here in the next ten years’ describing once again how we are no further forward.