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Heatons People Helping Heatons Hub

A Campaign is underway whereby The Heatons Sports Club is working with local businesses in the true sense of ‘partnership’ to drum up support and encourage its members and their families to buy local.

Established in 1899 and based at Green Lane in Heaton Moor, this thriving community venue boasts rugby activities, alongside cricket, tennis and lacrosse teams.

The Heaton Moor Rugby Club has 3 senior teams and a growing minis and juniors (M&Js) section. The M&Js currently has over 250 playing members, ranging from 5 – 18 years old, who play locally and nationwide and whose parents/guardians are ever present in their support of the rugby section.

It is through this reputation and positioning as a significant “hub” that partnering with Heaton Moor Rugby Club presents an unrivalled opportunity to increase awareness in your brand, grow customers from its members and their contact-base, network and/or socialise. Whether it be to link to a plan for local corporate social responsibility, tie in with a marketing plan or for lifestyle purposes, the Club represents an ideal venue to engage with.

The Heaton Sports Club is more than happy to discuss personalised marketing plans to help local businesses achieve their goals when both parties work together.

Adrian Stores, is managing all partnerships, sponsorship and fundraising for the Rugby section during season 2022-2023. Adrian can be contacted on 0161 286 6564. Some of the great enterprises already signed up to this campaign includes: Joules Estate Agents, Flower Basket, The Good Life, Belle Vue Coaches, ACROBAT FCSM, The Rugby College, Claritas Wealth Management and BJ McKenna Solicitors.

Wasps and Warriors in Crisis?

What is going on with Rugby?

More recent news in the Rugby Premiership is that Worcester are going through a financial crisis. Is this the start of a trend destined to hit more rugby clubs in Union and indeed League.

Due to the tough struggle of everyone in the last two years from the Covid-19 pandemic and the rise in the “cost of living” they have stated they had a large sum of tax liability to Her Majesty’s Revenue and Customs (HMRC).

It is believed that Worcester’s tax bill now stands at around £6 Million.

However, Colin Goldring, Co-Chairman of the Club, has stated to an email to his employers “Any articles that we are in administration, or going into administration tonight, tomorrow, next week etc are all untrue”.

There is a takeover offer to rescue the Club’s future with American partners, but they ‘must be placed into immediate administration’ and this would leave the Club to be set back a 35-point penalty.

Wasps are also struggling with debt. They were expected to start the Season in arrears as they failed to pay a £35 Million retail bond. Due to this crisis we have been informed 11 players are leaving the Club and £1 Million worth of talent has been lost.

Also, it’s been said that Wasps could risk being sued by Coventry City Football Club after they were forced to postpone two matches due to pitch being unplayable.

Article researched and compiled by Kaya Stores.

Barnsley cut ties

A few days after a new sponsorship agreement at Barnsley Football Club was realized, HEX.com, a crypto currency company, was allegedly found to have posted homophobic social media comments. Not something applauded or tolerated in this day and age.

We are advised that “Brent Morrisey, the owner of HEX.com made a statement saying he did not condone the actions of the 2 members of the company and said the members where not associated with the sponsorship deal however he also stated “charitable donations in the thousands of pounds have already been made to the Barnsley food bank by members of the HEX community in the past few days and continue to be made in solidarity between the communities”. So that’s the corporate take but the Club weighed up the implications and decided to cut ties.

Within 7 days after the post the Club decided to cancel the sponsorship with immediate effect. In a statement they said they “valued their fans and core beliefs above everything else”. Well done Barnsley.

The Barnsley LGBTQ+ group were happy with the decision and the Club’s stance.

Discrimination of any sort is tackled head on quite rightly, and even in our own sports enterprise a key consideration.

Some notworthy organisations worth following includes:

Kick It Out

Women In Football

Council of Europe

Out On The Fields

UK Parliament

Stonewall

Article researched and compiled by Kaya Stores.

Growing by the day!

Our Football Business Networking Event at the Etihad Stadium is growing by the day!

Our events are the ideal environment for anyone in the football industry to come and meet potential partners and suppliers, with networking the core focus of the day.

Running from 10.30am-3pm. There’ll also be refreshments and lunch are provided to all our guests.

We’ll also be shortly announcing an exciting Q+A Panel on the changing face of sponsorship, made up of influential industry figures and put together by one of our sponsors Acrobat FCSM, which will be well worth attending.

It’s FREE* to attend as a delegate for all clubs officials and businesses, so why not join us at the Eithad for a great day of talking all things football!

https://www.footballtradedirectory.com/book-delegate-ticket?cat=111281


Speakers to include:

Adrian Stores

CEO at ACROBAT FCSM – strategic marketing, sponsorship and fundraising agency.  Former Chair to Chartered Institute of Marketing’s specialist sports consultants and worked on projects for some of the top brand names as defined in the Deloitte’s “Football Finance Report” and Brand Finance’s “Sporting Brands”.

Ming Zhao

Marketing Manager at Blackburn Rovers FC.  Respected football commentator for leading broadcasters in China including on: PP Sport; Super Sports; PP Sport; and iQIYI Sports.  Ming is an advocate of DDDM (data-driven decision-making) and is keen on helping leading brands achieve competitive advantage with his data savvy and multilingualism.

Dan Wilson

Partner at Sedulo. He graduated from Manchester Business School with a first class degree.  Dan works closely with all the sports clients at Sedulo ranging from football to rugby league clubs and also specialising in the National Governing Body industry.  He was FD at a professional football club for 3 years.

Giorgi Jashiashvili

Giorgi is the CEO and a co-founder of Enefty, the no-code fan engagement platform based in Berlin. After spending multiple years in advertising, fan engagement and community management areas, he has founded Enefty to help clubs with sponsorships and fundraising by utilizing the latest NFT (Non-Fungible Token) technology.