Skip to content

Archive for

Back the Wolf

As the concept of brand ‘Wolfpack’ takes a further foothold in swimming domination, it is no surprise that the future looks bright for Stockport’s very own Metro Swimming Club.  The Wolf analogy has been adopted through Head Coach Sean Kelly’s training methodology putting emphasis on teamwork towards common goals.  Sean is well known to ACROBAT Consulting & Marketing after generously lecturing at our Event in 2012.

ACROBAT Consulting & Marketing through Sister-Company FC Sports Marketing Limited, in conjunction with local agency David Trott Consultancy, will be working on a Project to generate additional revenue into the Club through sponsorship packages suited to a range of budgets.  The pedigree of Metro Swimming Club is renoun with medalists at major events such as Olympic Games, European Championships and Commonwealth with high profile athletes such as: Steve Parry and Graeme Smith (both won bronze medals in Athens and Atlanta respectively); Adrian Turner (semi-finalist in Atlanta); James Goddard (Commonwealth gold medallist). Five Metro swimmers competed in Beijing: Keri-anne Payne took the silver in the inaugural 10K Marathon Open Water event, Cassie Patten took the bronze in the same event, Michael Rock, James Goddard and David Carry.  A further five Metro swimmer competed in the London 2012 games, Keri-Anne Payne, Michael Rock, David Carry, James Goddard and Sophie Allen.

Anyone interested in sponsorship in association with this ‘Wolfpack’ of elite athletes, the Club brand (most successful in Great Britain) and/or the massive developmental school with participants throughout the North West can email

Established in 1974, Stockport Metro currently has a membership of approximately 230 swimmers and operates learning lessons and schools programmes across a wide area. Need any more inspiration watch the video below.



Greek Giants

I watched Olympiakos FC’s fans hanging banners and scarves on the main gate at Anfield this Week.  Purely, a photograph opportunity before travelling the M62 to the ‘Theatre of Dreams” (home to Manchester United FC).  It made me wonder if any attention had been given to the fact that both Galatasaray (Turkey) and Olympiakos (Greece) had entered our little Island for European fixtures this same week?

I’m only guessing there must have been some rivalry over the years between these big teams of sometimes opposing Nations.  Certainly, in basketball a recent fixture kicked off – after an angry, reaction by a Brit.

Football rivalry abounds worldwide. In Greece, “Olympiakos v Panathinaikos – As well as the political tension between the two sides, Olympiakos are regarded as a working-class club, and Panathinaikos are billed as eternal enemies with feuds existing across Athens as well as on the pitch”. 

Well I’ll need to learn more about any protocol both in Turkey-Greece relations; but also across the City of Athens.  I have just been appointed Global Associate for Panathinaikos FC.  The role particularly applies to Turkey and United Kingdom where I will be responsible for assisting the Club in strategic marketing and especially securing new sponsorship partnerships with significant corporates.  Panathinaikos FC is a Greek Club based in Athens. Founded in 1908, it plays in the Super League Greece and is one of the oldest and most successful teams in Greek football. It has won 20 Greek Championships and 17 Greek Cups and is the best Greek club in terms of achievements in European competitions.

Creative PR

Always appreciate creative activation in implementation of sponsorship campaigns.  This brand association between a Turkish Beer and Basketball Team appealed to me…….