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Posts tagged ‘sponsorship’

Amazing sport

Despite 35 years in sports marketing and managing partnerships with sponsors, there’s still room to be amazed by working in sports that we haven’t served before. I now act as sub-contract Commercial Director at the iconic and legendary, Manchester Giants pro-basketball Team.

The atmosphere at games is something to be experienced. Restricted in numbers by the size of the Venue, but often described as the most atmospheric in the British Basketball League (BBL). Promotional opportunities are available at a fraction of other sports, yet entertainment value second to none. Whatever the driver – marketing exposure, new business generation, corporate hospitality, family entertainment or children’s parties – GIANTS have something for everyone. Just get in touch for an informal, no-obligation chat to explore the potential in this amazing sport: astores@manchestergiants.com

One initiative that is gathering pace is the GIANTS Networking and Business Club. At only £295 for a full year with a range of benefits, already the camaraderie is resulting in friendships, partnerships, supply-chain and new business. And its not onerous at only once a month catching up with one another. Interested: astores@manchestergiants.com

The BBL Championship is the flagship competition and determines the top team in British basketball over a regular season campaign. The twelve clubs meet one another on two occasions in the league competition.

Every game is live streamed via 54 partner channels and live basketball.tv. The BBL is growing in audience and media coverage. A minimum of 2x GIANTS’ games will be shown live on BBC Sport.

The obvious synergy for a brand with this dynamic, growing sport is GIGANTIC. The Guardian reported: “Basketball’s street cred fuels its fight to become UK’s No2 sport”.

According to the Department of Culture, Media and Sport, “basketball is the second most popular sport played in the UK by 11 to 15 year olds, with 32% of children playing”. Over 300,000 people 16+ play basketball at least twice a month. 1 in 4 teenagers have played basketball at least once a month in the last year. 12% of these players are in NS-SEC 6-8, meaning that they are from less wealthy backgrounds. This is high compared to many other sports – basketball reaches people from all types of background. 1 in 6 basketball participants are female – we are working to get more women and girls involved in basketball to make this percentage even higher!

What are you waiting for. I practice what we preach and have become a main jersey sponsor this Season as well as joined the GIANTS Networking and Business Club. Do you know someone that might like to join the ‘basketball family’ and beeGIANT🐝🏀 for 2020?

Fred’s Done It

Super League and Betfred have today announced the biggest commercial deal in the history of the competition by extending their partnership for a further two seasons. 

The multi-million-pound investment by Betfred, owned by Rugby League fan and Salfordian Fred Done, will see the current three-year partnership extended until the end of the 2021 season.

News of the record-breaking deal comes at a time when Betfred Super League is enjoying huge popularity. Last weekend saw the record attendance for a Super League fixture broken when 31,555 people saw the Catalans Dragons defeat Wigan Warriors in a historic first ever Rugby League game at the iconic Nou Camp in Barcelona. This followed a record-breaking aggregate round attendance over the Easter Weekend, when 78,917 fans attended Super League Round 11 fixtures.

Since the Betfred title sponsorship began at the start of the 2017 season, there have been some memorable moments in the competition. The 2017 season saw the Wigan Warriors beat the Cronulla Sharks in the World Club Challenge, Castleford Tigers overcome St Helens in golden point drama to reach the Grand Final, which saw Leeds Rhinos crowned Champions. The 2018 season saw Shaun Wane bow out of his reign as Head Coach of Wigan Warriors with a Grand Final victory at Old Trafford, overcoming Warrington Wolves, who had beaten favourites St Helens in a semi-final.

Robert Elstone, Chief Executive Super League, said, “We’re thrilled to continue our partnership with Betfred who have become synonymous with Super League. They have been a vital part of our journey over the last three years and we look forward to working with them in what is a hugely exciting time for Super League and the sport. To have the support of someone like Fred who is so passionate about Super League and who shares our vision for its future is fantastic.”

Rhodri Jones, Chief Commercial Officer Super League said, “This is a historic and ground-breaking deal for the sport and shows a huge commitment from Fred, his senior management team, and all his staff who are so passionate about Super League. It is a significant increase on previous sponsorships and reflects the growing popularity and value of the Super League brand.”

Fred Done, the Boss of Betfred, added, “The real passion for this game shown by the players, the media and, most importantly, the fans, is for me the main reason why this has proved to be such a great sponsorship for us. Therefore, I had no hesitation in extending the deal for a further two years and Betfred look forward to working with Super League to help grow the terrific game of rugby league.”

The announcement follows recent title sponsorship deals between Betfred and other major sports competition brands including the British Masters Golf, World Snooker Championship and the World Matchplay Darts in Blackpool.

Interested in getting involved in this sport and its success stories: contact for informal chat on opportunities. adrian.stores@salfordreddevils.net

Helping NGBs build a blueprint for financial freedom

Brought to you by Sedulo, lead advisors to NGBs in sports nationwide.

Funding The Future of British Sport is a dynamic workshop day exploring the potential fundraising and sponsorship opportunities available to sporting National Governing Bodies.

Spend a day in collaboration with your fellow NGB counterparts, discussing ideas for financing your sport and reducing your dependence on traditional funding.

Our panel will engage an audience of NGB representatives in a discussion around funding the future of British sport, followed by a Q&A session.

The Afternoon will comprise of two in-depth discussions focused on Sponsorship and Alternative Financing led by the Panel chairs.

Panellists:

– Host Steve Hanley (Host and commercial sports consultant)

– John Brady (Development Manager and NGB lead)

– Max Eppel (Sports Finance expert)

– Dan Wilson (Sedulo’s Financial Advisor to NGBs and sports clientele)

– Richard Millington (Partner lawyer and NGB ‘shaper’ in recent workload)

– Adrian Stores (Sponsorship and funding consultant to NGBs).

If you have any contacts in governing bodies in sport, do feel free to invite. The booking link is at: https://www.eventbrite.co.uk/e/funding-the-future-of-british-sport-tickets-56802246047

What’s up your sleeve?

As we rapidly approach the New Year and dawn of 2019, marketers are considering optimum approaches for lead generation, new business and methods to raise brand awareness.  At ACROBAT FCSM we have long seen the benefits of carefully structured partnerships with sports clubs.  Nothing is prescriptive, but service level agreements established with structured activation tactics and measurable returns.

Much publicity was given when the Premier League in football announced in 2017 that clubs were allowed an additional sponsor name on the left sleeve of the shirts. In terms of brand recognition, casual sporting fans or supporters and viewers of this sport may well recall Western Union (Liverpool), Angry Birds (Everton), Nexen Tire (Manchester City) and Rwanda (Arsenal) etc.

In other sports, the prominence, visually, in associating a brand with a sports club can be a welcome addition to the marketing tactics employed in plans and strategies for trading over a predetermined timespan.  Naturally, we advocate a coherent ‘package’ of benefits to ensure the sponsor has maximum value as well as strategic outcomes.

Presently, an opportunity has arisen, at short notice but affording extremely good value and clear, tangible returns to enhance any sales and marketing plans for the New Year.

Alongside, credible blue chip clients including Mitsubishi, Lowry Outlet Centre, Kingsland Drinks, Bet Fred – the new Season’s terrific kits manufactured by Kappa for Salford Red Devils Rugby League Club has an opportunity for a sleeve sponsorship arrangement.

Naturally, any interested party can contact Adrian Stores immediately on either adrian.stores@salfordreddevils.net  or adrian.stores@acrobatfcsm.com.  Just an informal, no obligation chat guaranteed – with awaiting video showing ‘Why Salford’, metrics and digital reach, corporate brochure and rates card, and community benefits alongside any arrangement.

Have a great festive break and wishing you a prosperous New Year.  But just think “What have you got up your sleeve?” to start the future with the extra push a partnership with this Super League Club could bring?