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Posts from the ‘My media’ Category

Why wouldn’t you?

“I would” might have other connotations in the rugby or boxing fraternity (and that’s from both genders….await outburst!) – but in an expected more ‘pc’ tone, I’m actually referring to things to do with academia (a) employing Lecturers with relevant industry expertise, (b) employing Graduates as a stance in proactive recruitment.

The former comes from my receiving mid-term feedback from my Students at Manchester Metropolitan University (MMU). There was a constant positive evaluation which filled me with pride. Of course, I prepare ‘hard’ each week and attending students appreciate both my academic rigour, uptodateness (have I made up that word?) and real life practical experience and case studies. Elsewhere, I still see ‘Universities’ which deliver generic, academic marketing content. Or have teaching staff unversed and/or never having actually worked in sports marketing. How do those institutions justify their tuition fees which students commit do readily to – and sometimes long term debts.

That brings me to the second point. Why wouldn’t you seriously look to employing a student. It could be traditional graduate careers or more innovative universities like MMU offer apprenticeship routes in selected sectors.

I have had an astounding success in identifying ‘jobs for the boys/girls’ and bring vacancies into the career advice of universities and colleges which I had the pleasure to represent. Be they project work, research projects, work experience or full-time employment. Whenever I do such there is a chorus of gratitude as these young people are often equipped to ‘hit the ground running’ and sometimes a more affordable and prudent appointment. I work with two international students from MMU and have seen nothing other than added value with no regrets. I also visited a US major sporting brand which has been so impressed with our MMU students that we may become a preferred supplier.

Akin to my marketing profession and commitment to CPD and that never ending thirst for knowledge uptodateness (there I go again!), this Week, I’ve met new personnel that bring additional academic context to prepare our undergraduates for work.

Take a look at what a student can offer and you might just be pleasantly surprised at both their flexibility and capability.

Adrian Stores is a Senior Lecturer on branding and sponsorship in sports at MMU – and CEO at leading agency ACROBAT | FCSM #strategicmarketing #sponsorship #fundraising acrobatfcsm.com @acrobatonline

This post is prepared in a personal capacity. The opinions expressed in this article are the author’s own and do not reflect the view of any employing university or client.

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Chairman’s plea for main sponsor

With the S’PORT continuing its amazing start to the Season perched on the ‘Top Rung’ of the National Volleyball League (NVL) table, our Chairman recognised the generosity of sponsors to date and outlined future plans for which another partner is sought.  Arguably after Stockport Metro with things looking bleak at Stockport County and Sale Sharks having left the Borough, it is Stockport Volleyball Club that carries the flag for our Town and its pride in sport.  Please watch the match versus Nottingham, listen to the Chairman’s message and do get in touch if you know anyone that can take the S’PORT on its next stage of progress. Contact: info@stockportvolleyball.com

National Pride

It has been with great pleasure that Stockport Volleyball Club (‘the S’PORT) has been accepted into the National Volleyball League (NVL).  From a standing start two years ago, we now compete against the elite in the National League Division 3 North.

The delay is posting is because the process of application has not been straightforward with some stakeholders , outwith the Club, attempting to undermine, our progressive young club.  To date the successes have been primarily at junior level, but now, ‘on the big stage’,  our adult players will simply give it their best shots.

The proposed venue for this completion will be Life Leisure Priestnall that is currently progressing plans so that equipment and line markings as per FIVB court design are incorporated.

With acceptance to NVL the S’PORT enters automatically the Cup – a competition which has proven to be very popular and gives clubs from non-NVL and lower-NVL divisions the opportunity to pit their wits against the Super 8 sides!

Finally, we also have applied to enter the Yorkshire Series ‘Beach Volleyball’ where Coach Rafal and Pawel will show the Stockport-skills on sand.

Anyone interested in playing at whatever level from beginner to elite,   please do check our website and contact info@stockportvolleyball.com in the first instance.  Yours in #volleyball.

Photo caption: Delighted by the appointment of two newcomers to #TheS’PORT Volleyball Committee. Matt and Rafal. Photograph Alongside Chairman, Adrian Stores and Treasurer, Neil Cartwright

Symbiotic SunSense

Securing the ‘partnering’ relationship between Australia’s leading sun cream brand and a leading women’s cycling team – SunSport Velo, was a logical pairing this Year. I purposefully use the word ‘partnering’ as it is no longer the norm that investors respond to begging bowls each season but seek, and should rightly do so, some form of return. Our lead sponsor, also secured by ACROBAT | FCSM,  in Brother UK, keeps the Team’s Management on its toes with reviews and feedback against expectations at predetermined intervals.

There might have been a tendency by the girls to splash on the lotion and sunbathe, but that would infact conflict with the brand ethics of a Company dedicated to alerting people to the harm of the sun’s rays. It only promotes Factor 50 sprays and creams with the more appropriate message of such as: “We’re wearing @SunSenseUK  Sport today to keep our skin protected; We love to use @SunSenseUK to keep our skin protected from harmful UV rays; We use @SunSenseUK Sport to stay protected!”. We need to manage brand credentials in any relationship and sponsorship in what must be a symbiotic ‘Win-Win’ for satisfaction and longevity, between Team and Sponsor.

I used the Sport Mist Spray on my holidays and have to say it is the best protection, that I’ve ever applied. Will buy more before any future trips where I might need to be covered from https://www.crawfordhealthcare.com/skincare/sunsense/sport-mist/. The SunSense Sport range is ideal for outdoor sports enthusiasts looking for high a high level of protection against harmful UVA and UVB rays.Tested to stringent Australian standards SunSense Sports range comes in two forms, SunSense Sports Gel and SunSense Sport Mist, both offer SPF 50 broad-spectrum protection.  For anyone further interested in this critical subject matter and implications in the sports sector, see: http://www.sunsense.co.uk/blog/2017/the-ultimate-guide-to-sun-protection-for-outdoor-sports.aspx

There remains more opportunities to partner with SunSport Velo. From localised campaigns in different geographical locations to 4M on ITV4 with potential metrics to 90+M on social media penetration worldwide. There’s something for all budgets.

Contact: sunsportvelo@acrobatfcsm.com

Photo credit: @chrismeadsphoto