Skip to content

Posts from the ‘My media’ Category

Heatons People Helping Heatons Hub

A Campaign is underway whereby The Heatons Sports Club is working with local businesses in the true sense of ‘partnership’ to drum up support and encourage its members and their families to buy local.

Established in 1899 and based at Green Lane in Heaton Moor, this thriving community venue boasts rugby activities, alongside cricket, tennis and lacrosse teams.

The Heaton Moor Rugby Club has 3 senior teams and a growing minis and juniors (M&Js) section. The M&Js currently has over 250 playing members, ranging from 5 – 18 years old, who play locally and nationwide and whose parents/guardians are ever present in their support of the rugby section.

It is through this reputation and positioning as a significant “hub” that partnering with Heaton Moor Rugby Club presents an unrivalled opportunity to increase awareness in your brand, grow customers from its members and their contact-base, network and/or socialise. Whether it be to link to a plan for local corporate social responsibility, tie in with a marketing plan or for lifestyle purposes, the Club represents an ideal venue to engage with.

The Heaton Sports Club is more than happy to discuss personalised marketing plans to help local businesses achieve their goals when both parties work together.

Adrian Stores, is managing all partnerships, sponsorship and fundraising for the Rugby section during season 2022-2023. Adrian can be contacted on 0161 286 6564. Some of the great enterprises already signed up to this campaign includes: Joules Estate Agents, Flower Basket, The Good Life, Belle Vue Coaches, ACROBAT FCSM, The Rugby College, Claritas Wealth Management and BJ McKenna Solicitors.

Does it ‘meta’?

Meta- verse, Meta-sphere, does it even ‘meta’? See what I did there, ha. One thing is for sure, with the rebranding of Facebook, the meta-philosophy is gaining more attention. It was sometime back that a ‘virtual world’ was discussed, but there appears growing recognition and with technology evolving at pace, us marketers look for the next big thing.

So what is this meta-thing? And what could it mean for those of us involved with sport. I turn to the musings of somr respected ‘scholars’ to discover more facts.

Mara Kottke at Beyond The Match states: “Meta is seen as a “collective project created by people around the world and open to all.” Her same reporting comments: “Rights holders and brands can also use the metaverse and its precursors. Roblox, a platform where users can create and share their own games, is another prototype of the Metaverse. Football clubs such as Barcelona and Liverpool have already worked with Roblox: together they developed in-game content so that users could equip their avatars with jerseys and fan scarves. Since people by nature like to collect, the metaverse offers a “business-to-avatar” approach to showcase one’s own interests to others with items in the virtual world.” At this point we start to realize that meta-thingy is only limited by ones’ imagination. But monetisation or return on investment will be drivers to consider in our commercial activities, after all our careers are more than a gaming experience.

[See: https://beyond-the-match.com/en/insights/metaverse-new-opportunities-for-sports-marketing/]

Yesterday, we spoke to a household name brand and blue chip company about its intentions. The response: “what is it?” tells us much. The rules of this game are yet to be established as the wonders of technological platforms are tested, but be sure of one thing, in one version or another, it is coming.

LaSource published a quote that: “Real-time 3D content— will account for almost half of all visual digital content by the end of the decade”. With a predicted three percent currently, this is somewhat a tsunami of change. But it doesn’t need to be an alternative from the norm for sports marketers, more added value and additional complementary opportunities where ‘virtual’ drives ‘real’ world behaviour and engagement. Fans merchandise can help personalize avatars, yet with currency income streams can follow. Noteable content can mimic desired out comes from traditional marketing spend. Early adopters of e-sports sponsorship included: Coca Cola, Red Bull and BMW. Teams and players have been beneficiaries of expenditure. Why not? It creates more channels and tactics to explore partnerships and collaborative, joined-up promotions.

The pandemic has been an accelerator. The potential echoed here: “Today, nearly every company has a webpage. And soon, they will all have a real-time presence in the metaverse.”

[See: https://www.lasource.io/news/why-the-sport-industry-must-be-aware-and-understand-the-metaverse]

Manchester City is recruiting additional staff with a meta-focus. The job descriptions read as a terms of reference to other corporates that might be considering a first step in to the unknown. At ACROBAT FCSM, we are evaluating tactics, strategy and returns for brands in sportswear and a high-profile team.

This is all so exciting, but calculated risks will avoid wastage or another contribtuon to that failed fad corner.

LaSource shares other decisions: “In 2021, the NBA announced the creation of the “crossover event” with NBA outfit skins, tournaments, creative mode, personal players lockers, etc”

Early adopters included sports marketing giants like IMG which has signed deals with 23 football clubs globally to be part of the addiction that is Fortnite.

So Fortnite and other mega brands are at it. Facebook and Microsoft too. The philosophy that we are embarking towards is shared in this recent quote:

“Every brand will need a metaverse strategy in the future and the ones that have them now are at the forefront.”

Christina Wootton, Vice President, Brand Partnerships, Roblox

[See: https://www.sportspromedia.com/from-the-magazine/metaverse-sports-industry-tech-ar-vr-unity-roblox-facebook-peter-moore/]

Sport Business recently predicted: “Indeed, if the expectations of Mark Zuckerberg et al materialise, the metaverse will revolutionise the way people consume sport and raise the bar for fan engagement to unprecedented heights.”

[See: https://www.sportbusiness.com/2021/11/what-does-the-metaverse-mean-for-sport/]

There in growing interest in non-fungible tokens (NFTs) across the digital world and could be catalyst to activations in the metaverse.

________________________________________________________________________

Adrian Stores is CEO at ACROBAT FCSM. More of a strategic consultancy, but with firm finger on the pulse of digital technologies in marketing. A specialist in the sports and leisure sectors with clients globally, it works with trusted partners to ensure maximum exposure on realistic budgets, delivering ROI.

Go2Volleyball

Right – time to put some positivity into an extremely challenging situation. Nobody could predict this pandemic, yet sports are disrupted to an extent that viability and sustainability are threatened. It’s not just a Club thing and infact we guarantee on this #go2volleyball fundraising appeal 💯 goes to the beneficiaries to pay for flights and accommodation. Please help to spread the word and help our players have some normality back. #Mesqueunclub💙🧡

More information and donations at: http://www.crowdscrum.co.uk/projects/go-2-volleyball/

the S’PORT vlog 4 – Del’vin Dickerson #basketball

S’PORT vlog honoured to have the pleasure of basketball player, Del’vin Dickerson with its latest interview.

A no holds barred conversation with an idol that instantly became a favourite with supporters of the iconic, Manchester Giants, on arriving in the UK.

We chatted all things “ballers”, looked back on an impressive career, touched on Black Lives Matters and the current COVID 19 pandemic.  This athlete is now 100% and deserves a chance to be considered in any elite Club.  What they get is a “soldier” and a golden personality that is precious to any commercial department and fan engagement.  For interested parties contact adrian@ballonsportsagency.com  We are helping “Delvo” in the spirit of friendship for a good person.

Of enjoyment to anyone interested in basketball and sports in general – and interviewed by Host, Adrian Stores of www.acrobatfcsm.com.