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S’PORT vlog

So we felt the time was prudent to reinvigorate the S’PORT blog and launch our very own S’PORT vlog.

With an ever increasing network of contacts and clients in sports, it seemed likely that what some of them have to say, deserved a wider audience.

Be sure to tune in here, instagram and youtube to discover the content. First ‘Sporting Genie’ from July 2020 being interviewed by Adrian Stores.

The Game of the Ball

Reproduced with kind permission of my Friend, Ming Zhao,  Premier League Correspondent | Project Coordinator at Super Sports (育):

“As the ban on massive gathering will remain in place for the foreseeable future, the exploitation of football as a TV show has accelerated. Below is my observation of experiencing three of the biggest European leagues in front of my digital screen during the Covid era.


The “early start” of German topflight attracted worldwide attention and offered fans the first taste of mainstream football since the lockdown.

Bundesliga games behind closed doors

Despite the quality of the game itself, the visual impact of those massive empty stands in the background inevitably damages the perceived connection between the passionate and loyal German ultra groups and the Bundesliga experience. To make it worse, the echoes of those shouting instructions from the dugout reminds me of attending a FA Youth Cup tie in Oldham on a rainy Tuesday night.

You can argue with the example of the initiative of cardboard cutout fans by Borussia Mönchengladbach, but the inconsistent efforts by individual clubs help little to increase the overall product consuming experience of the league as a whole.

La Liga

Similar to its German counterpart, La Liga re-started the season with el Gran Derbi between Sevilla and Real Betis being strategically selected as the campaign opener. Anticipation was high from TV audience due to an eye-catching collaboration between La Liga and EA Sports. In a bid to boost the viewing experience, artificial crowd was first used in live broadcast to take up the empty seats and create familiar ambient sounds.

Virtual fans fail in La Liga

It proved the operators of the system, along with millions of audience, needed some time to get used to the innovation, as several awkward imagery alignments could be spotted during the first half. But I have to admit my experience of the second half of Sevilla derby and subsequent La Liga games was way smoother.

Wu Lei scores for Espanyol

Two days later, when Chinese international Wu Lei sealed the precious 3 points for relegation-threatened Espanyol, I almost forgot there was nobody but his teammates celebrating with him on the spot.

The Premier League

As the most lucrative football programme on TV, English Premier League uses the crowd noise produced by EA to augment the audio effects.

Man City plays against Arsenal

During the heavyweight clash between Man City and Arsenal (some might not agree) on the opening day, a pre-recorded soundtrack from FIFA20 was added to the authentic buzz at the stadium to simulate a normal matchday ambient at Etihad. What’s more interesting is, each time City scored a goal, cheers “from the stands” could be clearly heard from my TV sound bar. The credit goes to a dedicated audio engineer that played, again, the pre-recorded fan reaction into the audio mix.

However, in my opinion, the visual effect still needs improvement, as the mere cover-up of rows of empty seats with huge ad banners could hardly please anyone but commercial partners.

I was so obsessed with EA’s FIFA series when I was a school kid (starting from FIFA96). And EA never failed to impress me with the incremental simulation of the real sport with its annual release. As the TV show nature is explicitly emphasised by the whole football industry during the pandemic, we may have entered the era of going the other way around.”



We are delighted to welcome Marcin Mols to the S’PORT for its 2020-21 volleyball season. The intuitive engagement and intervention of Coach Rafal, facilitated this transfer in conjunction with Chairman, Adrian.

Marcin is a coup to be recruited to the Stockport ambitious Squad. He is pictured here, photo courtesy of KS Metro Warsaw.

In demand from several clubs, we are honoured that he will represent and become an Ambassador for the S’PORT.  Marcin is finalising his Studies at Academy of Physical Education and Sport in Białystok. Volleyball has been his life since starting playing at age 12 years’ old. Men’s Club Captain, Adam Mitchell who has witnessed his playing videos has said: “No way. Happy days. Very very very good player” about our securing our first new signing.

Career history, starting with most recent: KS Metro Warszawa, UKS Centrum Augustów, SKS Hajnówka and Mlekpol MOSiR Grajewo. Position Outside Hitter.