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Why wouldn’t you?

“I would” might have other connotations in the rugby or boxing fraternity (and that’s from both genders….await outburst!) – but in an expected more ‘pc’ tone, I’m actually referring to things to do with academia (a) employing Lecturers with relevant industry expertise, (b) employing Graduates as a stance in proactive recruitment.

The former comes from my receiving mid-term feedback from my Students at Manchester Metropolitan University (MMU). There was a constant positive evaluation which filled me with pride. Of course, I prepare ‘hard’ each week and attending students appreciate both my academic rigour, uptodateness (have I made up that word?) and real life practical experience and case studies. Elsewhere, I still see ‘Universities’ which deliver generic, academic marketing content. Or have teaching staff unversed and/or never having actually worked in sports marketing. How do those institutions justify their tuition fees which students commit do readily to – and sometimes long term debts.

That brings me to the second point. Why wouldn’t you seriously look to employing a student. It could be traditional graduate careers or more innovative universities like MMU offer apprenticeship routes in selected sectors.

I have had an astounding success in identifying ‘jobs for the boys/girls’ and bring vacancies into the career advice of universities and colleges which I had the pleasure to represent. Be they project work, research projects, work experience or full-time employment. Whenever I do such there is a chorus of gratitude as these young people are often equipped to ‘hit the ground running’ and sometimes a more affordable and prudent appointment. I work with two international students from MMU and have seen nothing other than added value with no regrets. I also visited a US major sporting brand which has been so impressed with our MMU students that we may become a preferred supplier.

Akin to my marketing profession and commitment to CPD and that never ending thirst for knowledge uptodateness (there I go again!), this Week, I’ve met new personnel that bring additional academic context to prepare our undergraduates for work.

Take a look at what a student can offer and you might just be pleasantly surprised at both their flexibility and capability.

Adrian Stores is a Senior Lecturer on branding and sponsorship in sports at MMU – and CEO at leading agency ACROBAT | FCSM #strategicmarketing #sponsorship #fundraising acrobatfcsm.com @acrobatonline

This post is prepared in a personal capacity. The opinions expressed in this article are the author’s own and do not reflect the view of any employing university or client.

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Chairman’s plea for main sponsor

With the S’PORT continuing its amazing start to the Season perched on the ‘Top Rung’ of the National Volleyball League (NVL) table, our Chairman recognised the generosity of sponsors to date and outlined future plans for which another partner is sought.  Arguably after Stockport Metro with things looking bleak at Stockport County and Sale Sharks having left the Borough, it is Stockport Volleyball Club that carries the flag for our Town and its pride in sport.  Please watch the match versus Nottingham, listen to the Chairman’s message and do get in touch if you know anyone that can take the S’PORT on its next stage of progress. Contact: info@stockportvolleyball.com