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Posts from the ‘Fans’ Category

Grand Masters

We like to do our bit – and this Charity fits with our expanding work in rugby league that has included: Salford Red Devils, Toulouse Olympique XIII and Rochdale Hornets:

“On behalf of myself & Barrie 🏉 McDermott  – many thanks to ACROBAT | FCSM & Adrian Stores who very kindly sponsored a flag for our @boltonUni Grand Canyon Challenge. The flag was carried all the way along, as can be seen in the image attached. With daytime temperatures reaching 30 degree, and night time temps dropping to -9, it certainly tested the body, physically and mentally. The flag crossed lake Powell via kayak, climbed up to 2100m mountains, and trekked around 90 miles. The SPF is very proud of the legacy left by Steve Prescott MBE and the inspiration he gives to people to support his chosen charities. The sponsorship you provided, goes to support The Christie in Manchester, the Rugby League Benevolent Fund (Try Assist) and the SPF Special Causes Fund. The SPF special causes fund allows those hospitals, researchers and surgeons who deal in Pseudomyxoma related conditions and multi visceral transplantation to apply for grants to the Trustees of the SPF who ensure that the money will have a direct and significant effect on peoples’ lives. Again, thank you for your support. Every ££ does indeed help to save and change peoples lives. Adrian (Cunliffe) & Barrie”.

Amazing sport

Despite 35 years in sports marketing and managing partnerships with sponsors, there’s still room to be amazed by working in sports that we haven’t served before. I now act as sub-contract Commercial Director at the iconic and legendary, Manchester Giants pro-basketball Team.

The atmosphere at games is something to be experienced. Restricted in numbers by the size of the Venue, but often described as the most atmospheric in the British Basketball League (BBL). Promotional opportunities are available at a fraction of other sports, yet entertainment value second to none. Whatever the driver – marketing exposure, new business generation, corporate hospitality, family entertainment or children’s parties – GIANTS have something for everyone. Just get in touch for an informal, no-obligation chat to explore the potential in this amazing sport: astores@manchestergiants.com

One initiative that is gathering pace is the GIANTS Networking and Business Club. At only £295 for a full year with a range of benefits, already the camaraderie is resulting in friendships, partnerships, supply-chain and new business. And its not onerous at only once a month catching up with one another. Interested: astores@manchestergiants.com

The BBL Championship is the flagship competition and determines the top team in British basketball over a regular season campaign. The twelve clubs meet one another on two occasions in the league competition.

Every game is live streamed via 54 partner channels and live basketball.tv. The BBL is growing in audience and media coverage. A minimum of 2x GIANTS’ games will be shown live on BBC Sport.

The obvious synergy for a brand with this dynamic, growing sport is GIGANTIC. The Guardian reported: “Basketball’s street cred fuels its fight to become UK’s No2 sport”.

According to the Department of Culture, Media and Sport, “basketball is the second most popular sport played in the UK by 11 to 15 year olds, with 32% of children playing”. Over 300,000 people 16+ play basketball at least twice a month. 1 in 4 teenagers have played basketball at least once a month in the last year. 12% of these players are in NS-SEC 6-8, meaning that they are from less wealthy backgrounds. This is high compared to many other sports – basketball reaches people from all types of background. 1 in 6 basketball participants are female – we are working to get more women and girls involved in basketball to make this percentage even higher!

What are you waiting for. I practice what we preach and have become a main jersey sponsor this Season as well as joined the GIANTS Networking and Business Club. Do you know someone that might like to join the ‘basketball family’ and beeGIANT🐝🏀 for 2020?

Folau Folly

Folly according to the dictionary means:

“lack of good sense; foolishness”.

“an act of sheer folly”.

One might argue that the recent catalogue of events, mirrors this definition, when considering the case of an ex-Australian rugby player, who was banned for explitives against gay people, under the disguise of a so-called commitment to Christian values.

We write about it here, because of the apparent lack of tolerance to sexual orientation, but also as it has now entered the funding arena and is a topic of debate – a discipline in which ACROBAT FCSM is well versed, so here’s one opinion.

By way of background, a respected funding platform – in fact crowdfunding site – called GoFundMe, exerted its own censorship, when it barred controversial rugby player Israel Folau from using its platform to raise monies towards his legal fees.

One might argue, as we do on our own crowd funding platform – Crowd Scrum – that the prerequired moderation should have deterred the application before its launch. This rather than an u-turn based on a clamour of protests.

Should an appeal to raise legal funds to back an ‘accused’ be allowed? Of course, there should be some place for anyone to turn to if they seek to secure a groundswell of support over a campaign or matter, in their corner (as long as legal!). The reason given by GoFundMe was it breached its’inclusivity’ code, hence the expelling. We wouldn’t have contemplated for one second any backing of this cause – nor indeed normally any appeal with religious ‘blinkers’ or overt undertones.

However, there appears light at the end of the tunnel for Israel, in that a platform that shares his religious beliefs, has facilitated the new, fundraising appeal and indeed become major donor to give the campaign a ‘kick start’.

The player has sought to raise AU$3 million ($2.08 million; €1.83 million) to appeal against Rugby Australia’s decision to sack him for making homophobic comments on his social media.

GoFundMe had collected AU$760,000 (but refunded these pledges to donors and never remitted therefore to Folau). Now, the Australia Christian Lobby (ACL) has since took three days to collect AU$ 2 million and rising.

What’s your take. As a thought provoker, we recite the quote:

“Religion leaves no room for human complexity”.

Daniel Radcliffe

Fred’s Done It

Super League and Betfred have today announced the biggest commercial deal in the history of the competition by extending their partnership for a further two seasons. 

The multi-million-pound investment by Betfred, owned by Rugby League fan and Salfordian Fred Done, will see the current three-year partnership extended until the end of the 2021 season.

News of the record-breaking deal comes at a time when Betfred Super League is enjoying huge popularity. Last weekend saw the record attendance for a Super League fixture broken when 31,555 people saw the Catalans Dragons defeat Wigan Warriors in a historic first ever Rugby League game at the iconic Nou Camp in Barcelona. This followed a record-breaking aggregate round attendance over the Easter Weekend, when 78,917 fans attended Super League Round 11 fixtures.

Since the Betfred title sponsorship began at the start of the 2017 season, there have been some memorable moments in the competition. The 2017 season saw the Wigan Warriors beat the Cronulla Sharks in the World Club Challenge, Castleford Tigers overcome St Helens in golden point drama to reach the Grand Final, which saw Leeds Rhinos crowned Champions. The 2018 season saw Shaun Wane bow out of his reign as Head Coach of Wigan Warriors with a Grand Final victory at Old Trafford, overcoming Warrington Wolves, who had beaten favourites St Helens in a semi-final.

Robert Elstone, Chief Executive Super League, said, “We’re thrilled to continue our partnership with Betfred who have become synonymous with Super League. They have been a vital part of our journey over the last three years and we look forward to working with them in what is a hugely exciting time for Super League and the sport. To have the support of someone like Fred who is so passionate about Super League and who shares our vision for its future is fantastic.”

Rhodri Jones, Chief Commercial Officer Super League said, “This is a historic and ground-breaking deal for the sport and shows a huge commitment from Fred, his senior management team, and all his staff who are so passionate about Super League. It is a significant increase on previous sponsorships and reflects the growing popularity and value of the Super League brand.”

Fred Done, the Boss of Betfred, added, “The real passion for this game shown by the players, the media and, most importantly, the fans, is for me the main reason why this has proved to be such a great sponsorship for us. Therefore, I had no hesitation in extending the deal for a further two years and Betfred look forward to working with Super League to help grow the terrific game of rugby league.”

The announcement follows recent title sponsorship deals between Betfred and other major sports competition brands including the British Masters Golf, World Snooker Championship and the World Matchplay Darts in Blackpool.

Interested in getting involved in this sport and its success stories: contact for informal chat on opportunities. adrian.stores@salfordreddevils.net