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Vavavoom!

It looks like we will continue our support to a pioneering technology business from Media City in 2015.  Forget, the QR code, in fact don’t even refer to it in the same breath, the V-Code from VST Enterprises is destined to become a household name with blue chip early adopters to this application in fan engagement.

Brainchild, of Louis James Davis, the most endorsed drummer in the music industry and local lad – just take a peek at this video and then start to think how this gets translated into a sports and leisure setting.

It’s fascinating and exciting and only limited by a marketers creativity.  Picture this storyboard:

“Fan with scarf around neck on double decker holds mobile to building as approaching ground and V provides latest info on today’s match – Get off bus and mingle amongst fans approach gate to Club and V gives team line ups – See burger vans and catering V shows today’s special offer Buy One Get One Free shares with mate – Enters ground with V code instead of season ticket – Scan V near steward and get matchday programme – Scan V and half time couple of pints awaiting avoiding queue; Good first half – must buy ticket for FA Cup Match hold up V code in away end one click purchase – Flash latest discount offers for today in Club Shop only – Read programme and V on players kit gives all stats for that player and availability of related merchandise to that player – Half time pint browse affinity offers for supporters from associated companies and latest events in stadium (non-football) – Sponsors messages  shown via V – collect data for them; Final whistle – V-code shows all highlights on bus journey  home.  Inside ground, FD reads V-code analytics”.

Benefits to clubs and supporters:

FAN

  • the complete FAN EXPERIENCE
  • mobile and accessible
  • up to date at all times.

CLUB

  • interaction UP
  • engagement UP
  • cross selling UP
  • matchday sales UP
  • on-selling UP
  • better analytics R.O.I sponsors.

Watch out for the first club to make waves with the vavavoom of V-Code.

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