It looks like we will continue our support to a pioneering technology business from Media City in 2015. Forget, the QR code, in fact don’t even refer to it in the same breath, the V-Code from VST Enterprises is destined to become a household name with blue chip early adopters to this application in fan engagement.
Brainchild, of Louis James Davis, the most endorsed drummer in the music industry and local lad – just take a peek at this video and then start to think how this gets translated into a sports and leisure setting.
It’s fascinating and exciting and only limited by a marketers creativity. Picture this storyboard:
“Fan with scarf around neck on double decker holds mobile to building as approaching ground and V provides latest info on today’s match – Get off bus and mingle amongst fans approach gate to Club and V gives team line ups – See burger vans and catering V shows today’s special offer Buy One Get One Free shares with mate – Enters ground with V code instead of season ticket – Scan V near steward and get matchday programme – Scan V and half time couple of pints awaiting avoiding queue; Good first half – must buy ticket for FA Cup Match hold up V code in away end one click purchase – Flash latest discount offers for today in Club Shop only – Read programme and V on players kit gives all stats for that player and availability of related merchandise to that player – Half time pint browse affinity offers for supporters from associated companies and latest events in stadium (non-football) – Sponsors messages shown via V – collect data for them; Final whistle – V-code shows all highlights on bus journey home. Inside ground, FD reads V-code analytics”.
Benefits to clubs and supporters:
- the complete FAN EXPERIENCE
- mobile and accessible
- up to date at all times.
- interaction UP
- engagement UP
- cross selling UP
- matchday sales UP
- on-selling UP
- better analytics R.O.I sponsors.
Watch out for the first club to make waves with the vavavoom of V-Code.