Despite 35 years in sports marketing and managing partnerships with sponsors, there’s still room to be amazed by working in sports that we haven’t served before. I now act as sub-contract Commercial Director at the iconic and legendary, Manchester Giants pro-basketball Team.
The atmosphere at games is something to be experienced. Restricted in numbers by the size of the Venue, but often described as the most atmospheric in the British Basketball League (BBL). Promotional opportunities are available at a fraction of other sports, yet entertainment value second to none. Whatever the driver – marketing exposure, new business generation, corporate hospitality, family entertainment or children’s parties – GIANTS have something for everyone. Just get in touch for an informal, no-obligation chat to explore the potential in this amazing sport: firstname.lastname@example.org
One initiative that is gathering pace is the GIANTS Networking and Business Club. At only £295 for a full year with a range of benefits, already the camaraderie is resulting in friendships, partnerships, supply-chain and new business. And its not onerous at only once a month catching up with one another. Interested: email@example.com
The BBL Championship is the flagship competition and determines the top team in British basketball over a regular season campaign. The twelve clubs meet one another on two occasions in the league competition.
Every game is live streamed via 54 partner channels and live basketball.tv. The BBL is growing in audience and media coverage. A minimum of 2x GIANTS’ games will be shown live on BBC Sport.
The obvious synergy for a brand with this dynamic, growing sport is GIGANTIC. The Guardian reported: “Basketball’s street cred fuels its fight to become UK’s No2 sport”.
According to the Department of Culture, Media and Sport, “basketball is the second most popular sport played in the UK by 11 to 15 year olds, with 32% of children playing”. Over 300,000 people 16+ play basketball at least twice a month. 1 in 4 teenagers have played basketball at least once a month in the last year. 12% of these players are in NS-SEC 6-8, meaning that they are from less wealthy backgrounds. This is high compared to many other sports – basketball reaches people from all types of background. 1 in 6 basketball participants are female – we are working to get more women and girls involved in basketball to make this percentage even higher!
What are you waiting for. I practice what we preach and have become a main jersey sponsor this Season as well as joined the GIANTS Networking and Business Club. Do you know someone that might like to join the ‘basketball family’ and beeGIANT🐝🏀 for 2020?