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Posts tagged ‘Bury’


‘Thames Valley’ Rumpus.  It only seems like yesterday that Robert Maxwell (deceased) announced plans to merge Oxford and Reading to establish a new club, Thames Valley Royals. I witnessed the furore when a former Director purchased the domain ‘Manstock’ in a potential relocation of County.  It’s rare to witness the positivity expressed by fans of combining two rivals.  It has been said could Stockport and Oldham form a potential ‘giant’?

Thames Valley Sports Investment has now appeared and an alleged 26 years’ old  ‘billionaire’ Russian has just agreed a heads of agreement to acquire Reading FC.

The rumour mill is going into overdrive with suggestions that the outgoing owner will sell but retain some income and commercial activities.  Deja vu Mr Kennedy (Stockport) or Mr Wood (Bury)?

We talk about ‘fit and proper’ and more besides but if the authorities had any teeth there would be much diligence needing to be undertaken prior to any such move that ‘smells’ not quite right to an outsider.

Is Manchester winning?

I should have used the last blog photograph with this post as I’m banging on my drum again about the pitfalls associated with completely ignoring social media.  Naturally, I’m a convert but I’d like to think from a reasoned platform.

It seems to me ages ago since my colleague and brother-in-law, Bilen, wrote his thesis whilst completing his Master’s Degree in Strategic Marketing at Manchester Metropolitan University.  It was titled: “The role of online communities in internet marketing: a study of three professional football clubs in the North West of England”.  Its compilation kindly assisted by the co-operation of three of my clients: Stockport County FC, Bury FC and Oldham Athletic FC.  I recall this subject, as still to this date some organisations are only just  awakening to the potential of its use in digital marketing strategies.

Some have said, Manchester is leading the way.  “United” is a key case study in Facebook Marketing’s intelligence.  “City” is on a pedestal with a selection of tactics scoring ‘early goals’ such as Flickr and Twitter.

We’ve had some great R.O.I (return on investment, not to be confused with Republic of Ireland) from social media.  I hope some of you are following me on Twitter and YouTube?  Or maybe Check In at my office on FourSquare (specials available!).  However you look at it, this social approach has merits and has to be considered.  There is no prescriptive solution but much best practice around.  Furthermore, when expanding into the use of  ‘social communities’ I buy in here also.  I think it was David Jones that wasn’t in favour of online fans forums – but you cannot be a serious marketer if you don’t embrace this methodology and communication channel.  It’s valuable in research, PR, polling perceptions and publicity.  Expect more from me on this subject at a later date.