Dec 17
ALL I WANT FOR CHRISTMAS is for YOU and your Family, Friends and Contacts to go to http://www.littleorangechristmastree.co.uk/stores-family/ and click. PLEASE.
For every response @StAnnsHospice will get between 10 and 50 pence! x #LOCT A beneficiary that we have previously supported and worthwhile, local cause. Come on County!
It looks like we will continue our support to a pioneering technology business from Media City in 2015. Forget, the QR code, in fact don’t even refer to it in the same breath, the V-Code from VST Enterprises is destined to become a household name with blue chip early adopters to this application in fan engagement.
Brainchild, of Louis James Davis, the most endorsed drummer in the music industry and local lad – just take a peek at this video and then start to think how this gets translated into a sports and leisure setting.
It’s fascinating and exciting and only limited by a marketers creativity. Picture this storyboard:
“Fan with scarf around neck on double decker holds mobile to building as approaching ground and V provides latest info on today’s match – Get off bus and mingle amongst fans approach gate to Club and V gives team line ups – See burger vans and catering V shows today’s special offer Buy One Get One Free shares with mate – Enters ground with V code instead of season ticket – Scan V near steward and get matchday programme – Scan V and half time couple of pints awaiting avoiding queue; Good first half – must buy ticket for FA Cup Match hold up V code in away end one click purchase – Flash latest discount offers for today in Club Shop only – Read programme and V on players kit gives all stats for that player and availability of related merchandise to that player – Half time pint browse affinity offers for supporters from associated companies and latest events in stadium (non-football) – Sponsors messages shown via V – collect data for them; Final whistle – V-code shows all highlights on bus journey home. Inside ground, FD reads V-code analytics”.
Benefits to clubs and supporters:
FAN
CLUB
Watch out for the first club to make waves with the vavavoom of V-Code.
Liking this story when an eBay, Charity auction was instigated with full expectation that one of the Manchester Giants might be highest bidder. The deal, one that the winner could nominate this little person’s choice of football team to follow. The actual top amount was from a County fan and we now have another supporter. See earlier video below.
Some great publicity for the Club and a clear message portrayed that there is life outside the EPL!
A headline pertinent to the many youngsters that aspire to be pros but fall out of the academies at EPL Clubs (or below) and then seek alternative career destinations. Well this time it’s a warmer news story, as this post seeks to make our followers aware of a new publication prepared by former Stockport County, Marketing Manager, Phil Brennan.
His first book was a winner and previously highlighted in this Blog. This second in the portfolio of RoseMartin Publications has a novel appeal around the festive period or towards end-Season, when rewards and praise might be forthcoming. The end-product is self-published, which we know a little about aka “B&B” and “Get those sheep off the pitch”. Well, here’s the full story to whet your appetite. Why not mention to prospective clubs or partners – and help a fellow County fan out in the process?
“RoseMartin Publications was originally set up in 2013 to allow the publication of the biography of Danny Bergara ‘The Man from Uruguay’. More recently the new children’s book ‘What if I don’t make it?’ has been published. It tells the tale of a little boy who wants to be a footballer but is hindered by his inability to play the beautiful game. The book takes us through his growth as a player via a series of poor ‘coaches’ before finding his perfect teacher. The book is unique in that it can be tailored to be about a boy or a girl, it can also be tailored to feature any football club, from grassroots through to the top club teams in the World.
Having copyrighted the package (characters, idea and content) RoseMartin intend to contact football clubs at all levels with the hope that the book will be made available to supporters and players from each and every club. It can be tailored to each club both in colour and to include the club crest, making it both a nice souvenir and teaching implement.”
The publication is the brainchild of Phil Brennan and Rob Purdon who are both FA qualified coaches and who between them have well over 25 years experience of coaching junior football teams. Both became involved in coaching after their respective sons became interested in playing football and soon became aware that their children were not receiving the type of teaching that they would expect.
The two began working together at Stockport County when Rob joined the Club from Blackpool FC and due to their mutual love of coaching became firm friends. Phil had written several football poems regarding his experiences during his years coaching and, having seen some of his artwork, asked Rob if he fancied putting some drawings to the stories.
Their first collaboration is “What if I don’t make it?” and having spoken to several clubs already at junior level, the book has been well accepted within the coaching fraternity, with several orders already received.
Phil and Rob would welcome the opportunity to speak to clubs/coaches on a face to face basis when a sample of the book will be made available along with an explanation as to how it can be tailored to each individual club. For further information please feel free to contact Phil on bergarabook@outlook.com or philbrennan58@yahoo.co.uk.
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