This statement alone reminds me of the memory part of the Generation Game. Now, I’m showing my age, but atleast a few of you might recall that ‘conveyor belt’ stocked with items that the contestants had to remember.
Just thought a couple of newsworthy points I’d like to highlight.
The first, is a massive WELL DONE to my accountants and also client, that I have supported on business development, primarily with sports clubs and NGBs. This being Sedulo. Once again, they have surpassed themselves in their annual charity gesture by collecting and donating Christmas presents for families and children who otherwise might go without.
As the Firm said: “Through no fault of their own, half a million UK children live in poverty and wake up at Christmas to find Santa hasn’t visited. Every year our Toy Appeal teams up with charities and carers to help stop that from happening and this year it’s needed more than ever.” Sponsors wrap, label and deliver gifts to its offices in Manchester, Leeds, London and Liverpool where they host a festive-themed reverse grotto event.
The second is a noteworthy action by the Spanish Club, Real Betis. Of all the traditions in sports, this Spanish top-flight football Club stands out for an act of kindness. Annually before Christmas, the supporters shower the pitch with soft toys for underprivileged kids. This Year was no exception, as thousands of fans threw teddy bears and cuddly toys onto the pitch during half-time.
Come on County? Personally, I like this and wonder if Stockport County could be the first English Club to mimic this charitable tactic.
Stockport Volleyball Club affectionally known as “the S’PORT”. But there is another nickname that has stuck on our brief journey of six years since formation. One, two, three……. “Bears”. We’ve adopted this as our sub-branding.
Where did it come from? Some of our previous NVL Men desired a new identity. Apparently, Stockport was too much of a mouthful to pronounce in ‘war cries’. Really? I wonder if it had more to do with the hairy demeanour of big personalities of the exs aka Dinger and Davidz? Anyway never one to look for a tie to our wonderful Town, here goes.
Those who know the area well or are of that age to recollect will know that the zone opposite the entrance to the Precinct and Merseyway was called the Bear Pit. Bear baiting was abolished in the 1830s, but prior to that bears were kept in large caves cut into the sandstone at the foot of High Bank Side. The Bear Pit in its present form was created in 1935 as part of the Mersey Square improvements. The River Mersey is culverted beneath it.
We also have local hostelries sharing the name including the Three Bears, in Hazel Grove. Not that our athletes attend such establishments!
Bears also gave Stockport national acclaim after a resident themed their house recently during lockdown, and gardens, with giant teddies. The idea to display bears in front windows was a way to entertain children on daily walks around the neighbourhood and was inspired by the children’s book ‘We’re Going On A Bear Hunt ‘ by UK author Michael Rosen.
So whether a grizzly or a cuddly cub, we have some resonance.
Our very own bear themed warm ups are proving popular and a nice edition to festive presents for players, supporters, loved ones, family or friends.
Adrian Stores is Managing Director at leading sports consultancy, ACROBAT Consulting & Marketing LTD:|www.acrobatonline.com|and Director, FC Sports Marketing LTD:|www.fcsportsmarketing.com|.
The football industry has appreciated his advice and consultancy work. He has offered guidance to 15 percent of clubs in the Premier and Football Leagues in the United Kingdom – and increasingly his expertise is sought overseas. He remains the only Ambassador in the United Kingdom appointed by Football Partnerships worldwide forum.