Mar 17
Initiative from FC Barcelona, a Club that we have supported, and Turkish white goods, manufacturer and retailer BEKO, shows an innovative sponsorship activation.
“Fans from all over the World are gathering to create the World’s biggest Global Fan Wave! Join in now: www.bekoglobalfanwave.com #JoinTheTeam”
“A hilarious spoof-video created by one of Britain’s most iconic designers is set to put Wigan Borough on the business world map.
The Film, hailed as the “best business investment film ever made” has been created to launch ‘Wigan Works’ a new campaign to increase investment and jobs in the Borough.
The Film takes a big swipe at the nonsense spoken by the corporate world and celebrates straight talking Wigan folk.
Directed by Wiganer Brian Cannon, who created some of the best known music artwork in the 1990s for the Verve and Oasis, the film will be shown at major national business events.”
Even features Wigan Athletic FC – surely we can rival this and add more humour, time for the Stockport version. Come on Stockport!
Maybe I’ve just overdosed on my Son’s birthday cake but doughnuts feature in this Month’s post.
Both, the sensitivities of brand values and exposure are highlighted.
A Hull branch of Krispy Kreme Doughnuts made a school-boy error while promoting activities for children on ‘half-term’ break. It took to social media to promote the week of fun which included Funday Monday, Colouring Tuesday and KKK (Krispy Kreme Klub) Wednesday. Unfortunately, the initials of the racist Klu Klux Klan were not well received in the Doughnut’s homeland US.
Secondly, Dunkin Donuts, one of Liverpool FC’s sponsors, had to backtrack and apologize after allowing a creative concept to appear alongside another sales promotion, in tweeting an altered version of the Club’s crest – one that replaced the sensitive Hillsborough eternal flames with images of milkshakes.
Seems like there could be ‘a hole in’ the social media strategies of these giants
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