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Posts tagged ‘rugby’

Folau Folly

Folly according to the dictionary means:

“lack of good sense; foolishness”.

“an act of sheer folly”.

One might argue that the recent catalogue of events, mirrors this definition, when considering the case of an ex-Australian rugby player, who was banned for explitives against gay people, under the disguise of a so-called commitment to Christian values.

We write about it here, because of the apparent lack of tolerance to sexual orientation, but also as it has now entered the funding arena and is a topic of debate – a discipline in which ACROBAT FCSM is well versed, so here’s one opinion.

By way of background, a respected funding platform – in fact crowdfunding site – called GoFundMe, exerted its own censorship, when it barred controversial rugby player Israel Folau from using its platform to raise monies towards his legal fees.

One might argue, as we do on our own crowd funding platform – Crowd Scrum – that the prerequired moderation should have deterred the application before its launch. This rather than an u-turn based on a clamour of protests.

Should an appeal to raise legal funds to back an ‘accused’ be allowed? Of course, there should be some place for anyone to turn to if they seek to secure a groundswell of support over a campaign or matter, in their corner (as long as legal!). The reason given by GoFundMe was it breached its’inclusivity’ code, hence the expelling. We wouldn’t have contemplated for one second any backing of this cause – nor indeed normally any appeal with religious ‘blinkers’ or overt undertones.

However, there appears light at the end of the tunnel for Israel, in that a platform that shares his religious beliefs, has facilitated the new, fundraising appeal and indeed become major donor to give the campaign a ‘kick start’.

The player has sought to raise AU$3 million ($2.08 million; €1.83 million) to appeal against Rugby Australia’s decision to sack him for making homophobic comments on his social media.

GoFundMe had collected AU$760,000 (but refunded these pledges to donors and never remitted therefore to Folau). Now, the Australia Christian Lobby (ACL) has since took three days to collect AU$ 2 million and rising.

What’s your take. As a thought provoker, we recite the quote:

“Religion leaves no room for human complexity”.

Daniel Radcliffe

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Fantastic NZ opportunity for our children

BOOK NOW
Fantastic NZ opportunity for our children
 
Early heads up for those that might be interested, Altrincham Kersal RFC is organizing a repeat of a successful venture which has been held at other clubs ‘down-south’. This exciting opportunity, where real New Zealand rugby is brought to our children. All the kids get certificates, tee shirt, gift pack etc on top of exquisite ‘ALL BLACKS’ coaching.
 
So who is it for?
Boys and girls ages 6-16
Altrincham Kersal Rugby Club.
Monday August 5th- Friday August 9th, 2019
 
In situ will be a team of DBS Qualified and vetted coaches who come over from New Zealand to offer a summer rugby camp with a difference from other rugby camps that may be out there. A unique NZ experience!
 
More details:
 

What’s up your sleeve?

As we rapidly approach the New Year and dawn of 2019, marketers are considering optimum approaches for lead generation, new business and methods to raise brand awareness.  At ACROBAT FCSM we have long seen the benefits of carefully structured partnerships with sports clubs.  Nothing is prescriptive, but service level agreements established with structured activation tactics and measurable returns.

Much publicity was given when the Premier League in football announced in 2017 that clubs were allowed an additional sponsor name on the left sleeve of the shirts. In terms of brand recognition, casual sporting fans or supporters and viewers of this sport may well recall Western Union (Liverpool), Angry Birds (Everton), Nexen Tire (Manchester City) and Rwanda (Arsenal) etc.

In other sports, the prominence, visually, in associating a brand with a sports club can be a welcome addition to the marketing tactics employed in plans and strategies for trading over a predetermined timespan.  Naturally, we advocate a coherent ‘package’ of benefits to ensure the sponsor has maximum value as well as strategic outcomes.

Presently, an opportunity has arisen, at short notice but affording extremely good value and clear, tangible returns to enhance any sales and marketing plans for the New Year.

Alongside, credible blue chip clients including Mitsubishi, Lowry Outlet Centre, Kingsland Drinks, Bet Fred – the new Season’s terrific kits manufactured by Kappa for Salford Red Devils Rugby League Club has an opportunity for a sleeve sponsorship arrangement.

Naturally, any interested party can contact Adrian Stores immediately on either adrian.stores@salfordreddevils.net  or adrian.stores@acrobatfcsm.com.  Just an informal, no obligation chat guaranteed – with awaiting video showing ‘Why Salford’, metrics and digital reach, corporate brochure and rates card, and community benefits alongside any arrangement.

Have a great festive break and wishing you a prosperous New Year.  But just think “What have you got up your sleeve?” to start the future with the extra push a partnership with this Super League Club could bring?

Devils and Wolves

With ACROBAT | FCSM undertaking more and more work in rugby (both codes – RL and RU!), it is with great pleasure that we share, courtesy of leading accountants and business advisors, SEDULO, the following article related to two of its RL clientele. Interestingly the latter was introduced to them by us and former is a brand that we have pleasure in working for at the moment with its impressive ‘Club13’ sports and commerce forum.

“With the recent World Cup occupying the minds of rugby league fans over the close season, as well as England’s brave attempt to conquer the southern hemisphere just falling short in the final against the Aussies, attention now turns to the start of the domestic season.

Salford Red Devils had an impressive season last time out, in what proved to be the last under owner, Marwan Koukash. The season saw a run to the semi-final of the Challenge Cup, only to suffer a narrow defeat to Wigan and the club holding 4th place at the end of the regular season. Unfortunately, Salford ran out of steam and a disappointing Super 8 stage saw the club slide from the last play-off spot to finish 7th. Now under fan ownership, and numerous ins and outs, a transitional season is beckoning, though the signing of Jack Littlejohn from the NRL could prove shrewd business if preseason form is anything to go off.

Success this year is likely to be proving the bookmakers wrong though with a top 8 finish and avoiding the dreaded Qualifiers. That is exactly where the Toronto Wolfpack intend to be come September however. After expectedly sweeping all before them in their debut season in League 1, a sterner challenge awaits the Wolfpack in an increasingly international Championship. Their match against Toulouse has been added to the Super League magic weekend – the first time a Championship fixture has appeared at the annual rugby league extravaganza. Playing all 11 away games back to back in the first half of the season will be demanding, but anything other than a top 4 finish and a shot at promotion to Super League will be seen as a failure for the ambitious Canadian outfit.

With Leigh Centurions and London Broncos looking to bounce back to the top division and clubs such as Featherstone and Halifax eyeing another top 4 finish, they won’t have it all their own way. Could this be the year more than one club earn promotion in what is likely to be a very competitive round of end of season qualifiers? What odds on the ‘Million Pound’ game promotion shoot out being held in North America come October – the RFL certainly hope so for interest across the Atlantic. The Wolfpack have other ideas and will be aiming to secure promotion before then, with the opening game trip to Leigh will give us an early indication.”

Any one interested in sport and business would be most welcome to attend the ‘go to’ forum that is Club13. It promises to be the premier networking lunch and knowledge exchange . More information and booking form from adrian.stores@club13.biz