A new report states that the average cost of admission (adult) has rocketed in the top four divisions of English football by a startling 11.7% in the past 12 months – more than five times the rate of inflation. Good job some signs of the recession being curtailed.
At least County has tried some promotions in BSP to address sales promotion, recruitment of the next brethren and support for disadvantaged. The BBC Sport Price of Football study illustrated a rise in the mean (literally!) £19.01 to £21.24. I would be surprised that a similar added value could be witnessed in supporters’ benefits. Bet you didn’t know the most expensive away fixture for ‘pie eaters’ is Kidderminster. Some interesting stats are apparent for benchmarking.
The PKF Football Industry Group’s Leagues Apart Survey has been published recently also. This showed: “Two out of every three English and Scottish clubs (sample 62 FDs) face significant cash-flow difficulties with a majority preparing to sell players or seek support from a benefactor before the end of this season.”
More money coming in – particularly daunting futures. All in all suggests a somewhat ‘leaky bucket’! Given the background it’s not strange to learn, as we did today, that Arsenal will not be competitive untill another two years have lapsed. First things first – financial viability and sustainability are an imperative. Let’s await the emergence of Fair Play.