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Posts tagged ‘finance’

eBay #FootballFinance

What next #footballfinance Basingstoke FC up for sale on ebay

http://www.ebay.co.uk/itm/BASINGSTOKE-TOWN-FOOTBALL-CLUB-/162310949891?hash=item25ca7c8c03

Though Seller has no history on ebay??? Oh hang on a minute, it’s just a publicity stunt!

http://www.bbc.co.uk/sport/football/38227594

Though why not I say.  I’m aware of all sorts of fundraising, many often not traditional, but as someone once said “unusual results can require unusual methods”.  And personally I’m all for it if both ethical and helps a Client secure its financial and fundraising targets.

Prawn sandwich to pie eaters

“A hilarious spoof-video created by one of Britain’s most iconic designers is set to put Wigan Borough on the business world map.

The Film, hailed as the “best business investment film ever made” has been created to launch ‘Wigan Works’ a new campaign to increase investment and jobs in the Borough.

The Film takes a big swipe at the nonsense spoken by the corporate world and celebrates straight talking Wigan folk.

Directed by Wiganer Brian Cannon, who created some of the best known music artwork in the 1990s for the Verve and Oasis, the film will be shown at major national business events.”

Even features Wigan Athletic FC – surely we can rival this and add more humour, time for the Stockport version.  Come on Stockport!

Bigger than UTD

I have just this week decided to advertise with FC Business.  The same publication illustrates some recent interpretations of Brand Finance’s values attributed to leading clubs.  I give a synopsis of some  of the major points though the full article can be read here.

The Germans with Bayern Münich jump ahead of Manchester United and become the World’s most valuable football club brand at $860M!

Borussia Dortmund – the Wembley rival to above, achieved 14% brand value growth to $260M

Real Madrid increase its ‘brand value to $621M (Barcelona’s was however hit and faced an $8M drop!)

Turkish and Brazilian brands improve due to their flourishing economies (Galatasaray up to $116M)

Summary table 2013:

Rank

Club

Brand Value  ($M)

Change (%)

1

FC Bayern Münich

860

9%

2

Manchester United

837

-2%

3

Real Madrid

621

4%

4

FC Barcelona

572

-1%

5

Chelsea

418

5%

6

Arsenal

410

6%

7

Liverpool

361

-2%

8

Manchester City

332

10%

9

AC Milan

263

-10%

10

Borussia Dortmund

260

15%

11

FC Schalke

259

-3%

12

Tottenham Hotspur

219

-3%

13

Juventus

180

12%

14

Ajax

162

-12%

15

Inter Milan

151

-30%

16

Hamburg SV

144

-6%

17

Galatasaray AŞ

116

NA

18

Marseille

111

-34%

19

SC Corinthians

103

34%

20

Napoli

101

20%

21

Olympique Lyonnais

101

-16%

22

Fenerbahçe SK 

95

N/A

23

Bayer Leverkusen

90

41%

24

Paris Saint-Germain

85

34%

25

VfB Stuttgart

83

18%

26

Valencia CF

83

22%

27

VfL Wolfsburg

82

25%

28

AS Roma

82

-3%

29

West Ham United

82

17%

30

Newcastle United

81

-6%

31

Aston Villa

80

-8%

32

SV Werder Bremen

79

17%

33

Everton

78

0%

34

Fulham

75

16%

35

Sunderland

72

10%

36

Beşiktaş JK

71

NA

37

Atlético Madrid

67

34%

38

Santos

65

70%

39

São Paulo

62

6%

40

PSV Eindhoven

61

-18%

41

Stoke City

59

6%

42

Benfica

56

NA

43

Sevilla

56

14%

44

Celtic

55

-13%

45

Flamengo

55

20%

46

Internacional

55

8%

47

West Bromwich Albion

54

NA

48

Bordeaux

53

-30%

49

Fiorentina

52

15%

50

Lazio

52

 12%

German pointer

It was after all my first ever dog! The ‘huns’ as former generations might have referred – but I prefer our German counterparts in Europe, are destined to battle out for the Champions League trophy at Wembley.  The issue I want to highlight is not the more common debate contrasting our Country and Deutschland of standing for spectators, club ownership and balanced finances – but that of ticket prices.

Talk Sport broadcast today a Season Ticket at Tottenham for £800+ for 2013/14 whilst Dortmund’s equivalent is an alleged £100. Okay so the German market is not one I’ve analysed but this significant variation – with the greater financial viability of that Country’s game does suggest there is something we might learn – and indeed others including Spain.

Uli Hoeness, President of Bayern Munich, Dortmund’s opposition in the Final, said when asked:  “why the Club didn’t have higher ticket prices, like they do in England”  he replied “We do not think the fans are like cows to be milked. Football has got to be for everybody. That’s the biggest difference between us and England.”