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Talking Turkey

Adrian Stores, Managing Director at ACROBAT Consulting & Marketing LTD and FC Sports Marketing LTD presents a case study at Salford City Stadium to delegates.  The Event was organised by Enterprise Europe Network and United Kingdom Trade and Investment More information.

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Bigger than UTD

I have just this week decided to advertise with FC Business.  The same publication illustrates some recent interpretations of Brand Finance’s values attributed to leading clubs.  I give a synopsis of some  of the major points though the full article can be read here.

The Germans with Bayern Münich jump ahead of Manchester United and become the World’s most valuable football club brand at $860M!

Borussia Dortmund – the Wembley rival to above, achieved 14% brand value growth to $260M

Real Madrid increase its ‘brand value to $621M (Barcelona’s was however hit and faced an $8M drop!)

Turkish and Brazilian brands improve due to their flourishing economies (Galatasaray up to $116M)

Summary table 2013:

Rank

Club

Brand Value  ($M)

Change (%)

1

FC Bayern Münich

860

9%

2

Manchester United

837

-2%

3

Real Madrid

621

4%

4

FC Barcelona

572

-1%

5

Chelsea

418

5%

6

Arsenal

410

6%

7

Liverpool

361

-2%

8

Manchester City

332

10%

9

AC Milan

263

-10%

10

Borussia Dortmund

260

15%

11

FC Schalke

259

-3%

12

Tottenham Hotspur

219

-3%

13

Juventus

180

12%

14

Ajax

162

-12%

15

Inter Milan

151

-30%

16

Hamburg SV

144

-6%

17

Galatasaray AŞ

116

NA

18

Marseille

111

-34%

19

SC Corinthians

103

34%

20

Napoli

101

20%

21

Olympique Lyonnais

101

-16%

22

Fenerbahçe SK 

95

N/A

23

Bayer Leverkusen

90

41%

24

Paris Saint-Germain

85

34%

25

VfB Stuttgart

83

18%

26

Valencia CF

83

22%

27

VfL Wolfsburg

82

25%

28

AS Roma

82

-3%

29

West Ham United

82

17%

30

Newcastle United

81

-6%

31

Aston Villa

80

-8%

32

SV Werder Bremen

79

17%

33

Everton

78

0%

34

Fulham

75

16%

35

Sunderland

72

10%

36

Beşiktaş JK

71

NA

37

Atlético Madrid

67

34%

38

Santos

65

70%

39

São Paulo

62

6%

40

PSV Eindhoven

61

-18%

41

Stoke City

59

6%

42

Benfica

56

NA

43

Sevilla

56

14%

44

Celtic

55

-13%

45

Flamengo

55

20%

46

Internacional

55

8%

47

West Bromwich Albion

54

NA

48

Bordeaux

53

-30%

49

Fiorentina

52

15%

50

Lazio

52

 12%

Don’t cry for me

An unusual event – a player leaving the pitch, crying from emotions, during the game!  Of course, we’ve witnessed tears from players in winning or losing a big fixture – but apart from injury I can’t recall similar.  One of his own fans, for Trabazonspor in Turkey apparently gave the verbal abuse referring to the player’s recently deceased mother. Now bringing mums into disrepute we know can cause reactions!

I cannot say that we as County fans don’t get saddened by the continuing demise of our Club.  Three goals in four minutes, away against Harrogate sends Stockport County towards the foot of the SKrill North.  It seems that the same old vociferous fans chirp up with solutions but it’s fair to say neither they, former managers or Board Directors/Shareholders seem to have the right acumen.  To that statement, I make one exception, Richard Park (who I approached to get more involved with County) – a genuine supporter; and I have to say, I think targeting Ryan McKnight, existing Chief Executive, is misplaced.  Young he might be, but he has fresh ideas and contacts – that appears more than anyone else is bringing to the “Mad Hatters Tea Party!”