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Mar 11

Prawn sandwich to pie eaters

“A hilarious spoof-video created by one of Britain’s most iconic designers is set to put Wigan Borough on the business world map.

The Film, hailed as the “best business investment film ever made” has been created to launch ‘Wigan Works’ a new campaign to increase investment and jobs in the Borough.

The Film takes a big swipe at the nonsense spoken by the corporate world and celebrates straight talking Wigan folk.

Directed by Wiganer Brian Cannon, who created some of the best known music artwork in the 1990s for the Verve and Oasis, the film will be shown at major national business events.”

Even features Wigan Athletic FC – surely we can rival this and add more humour, time for the Stockport version.  Come on Stockport!

Mar 9

You DONUT know what you’re doing

Maybe I’ve just overdosed on my Son’s birthday cake but doughnuts feature in this Month’s post.

Both, the sensitivities of brand values and exposure are highlighted.

A Hull branch of Krispy Kreme Doughnuts made a school-boy error while promoting activities for children on ‘half-term’ break. It took to social media to promote the week of fun which included Funday Monday, Colouring Tuesday and KKK (Krispy Kreme Klub) Wednesday. Unfortunately, the initials of the racist Klu Klux Klan were not well received in the Doughnut’s homeland US.

Secondly, Dunkin Donuts, one of Liverpool FC’s sponsors, had to backtrack and apologize after allowing a creative concept to appear alongside another sales promotion, in tweeting an altered version of the Club’s crest – one that replaced the sensitive Hillsborough eternal flames with images of milkshakes.

Seems like there could be ‘a hole in’ the social media strategies of these giants

 

Feb 17

Turkish Fan S'PORT

MANSTANBUL

Brilliant – combines two cities I love: MANCHESTER and ISTANBUL and features client I introduced Manchester Taxi Tours.

Feb 4

Is the game still ‘working’?

Agreed to help Follower on Twitter (that’s all I know) in his dissertation but sounds an interesting debate.  He says:

“This study is specific to the current 20 English Premier League club fan base. The online questionnaire is for a dissertation project exploring modern English Premier League fans and club culture. The aim of the study is to examine football fans perception surrounding the current state of the EPL and examine fans perceptions about supporting there chosen EPL club.

By completing the questionnaire you are agreeing to participate within the study, which is due to be completed within April 2015. The information you provide within this study is confidential and submitted anonymously. Information provided will be used for the purpose of this study only, information provided will not be shared with others and will be not shared with a third party. Also please remember you are free to withdraw from the study at any point.”

Please help if you see fit. Link at: https://docs.google.com/forms/d/1KEetIEoFoSnRuIJqvUdEVyWtw5zHX5ne833UFiL-3kA/viewform

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