‘Ice bucket challenge’. We’ve all heard of it and what a simple concept to gain engagement amongst fans, secure momentum and viral penetration and assist a worthy cause in the meantime. Initially, the initiative was to benefit myotrophic lateral sclerosis (ALS) but latterly participants have chosen either this or an alternative closer to their hearts. Surely, there are methods in this madness that can apply in a sports of football setting. I for one can see how the same ideology might help a team in crisis, or fundraising appeal. It combines action, visuality, ‘pain’ (or theatrical undertaking), satisfaction on achievement and most of all money.
Celebrities in the football weren’t slow to join in…and why not it’s infectious. Below are a few that caught my attention – and yours truly took part of course not wanting to be left out!