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Starting a post with have you seen #COC could lead to all sorts of innuendo.  I was simply trying to think which hashtag my beloved County might use on its leisure shirts,  if we were to mirror those seen at Turf Moor (home of Burnley FC) today.  They proudly showed off #UTC which I can only surmise is for ‘Up the Clarets?’.  So I thought we’d have to apply #COC, #IOC (not to be confused with International Olympic Committee) or #SMFW.  I’m hoping all County followers who read this blog appreciate these abbreviations?  Or if un-inventive simply #COUNTY.

Anyway this preamble only leads to my addressing the point that, how time changes fortunes? The old rivals return to the EPL whilst we languish in regional football at Tier 6.  Similarly, as recent dealings with our commercial department has been pants – Burnley react in an all much more professional manner.

The Club Shop is well stocked with all sorts of imaginative and quality merchandise.  Not typical tat but something for all pockets.  Today the creative subbuteo players on T-shirts mocking their arch-enemy Blackburn Rovers tickled me.  The staff was friendly – even with a stranger taking photos to share with the Rovers fraternity on Twitter who naturally I have more affinity with having sponsored Tugay all those years before.

My rambling around Turf Moor today was for #ExpoNorthWest but I am proud to have been enlisted as an Associate Lecture to University College of Football Business (UCFB) that is located in the Ground.  This sharing my knowledge on commercial marketing and emerging markets to both undergraduates and visiting delegations. Yes, the Club even has its own University – an entrepreneurial development with venues in Burnley and Wembley.

So a return to the Premier and its associated riches surely means a widening of the gap – yet only the delusional County faithful would say we are on a par with that Club on or off the pitch.  But don’t worry the only claret I’ll ever follow is #COC (Come on county!)

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