Bigger than UTD
I have just this week decided to advertise with FC Business. The same publication illustrates some recent interpretations of Brand Finance’s values attributed to leading clubs. I give a synopsis of some of the major points though the full article can be read here.
The Germans with Bayern Münich jump ahead of Manchester United and become the World’s most valuable football club brand at $860M!
Borussia Dortmund – the Wembley rival to above, achieved 14% brand value growth to $260M
Real Madrid increase its ‘brand value to $621M (Barcelona’s was however hit and faced an $8M drop!)
Turkish and Brazilian brands improve due to their flourishing economies (Galatasaray up to $116M)
Summary table 2013:
|
Rank |
Club |
Brand Value ($M) |
Change (%) |
|
1 |
FC Bayern Münich |
860 |
9% |
|
2 |
Manchester United |
837 |
-2% |
|
3 |
Real Madrid |
621 |
4% |
|
4 |
FC Barcelona |
572 |
-1% |
|
5 |
Chelsea |
418 |
5% |
|
6 |
Arsenal |
410 |
6% |
|
7 |
Liverpool |
361 |
-2% |
|
8 |
Manchester City |
332 |
10% |
|
9 |
AC Milan |
263 |
-10% |
|
10 |
Borussia Dortmund |
260 |
15% |
|
11 |
FC Schalke |
259 |
-3% |
|
12 |
Tottenham Hotspur |
219 |
-3% |
|
13 |
Juventus |
180 |
12% |
|
14 |
Ajax |
162 |
-12% |
|
15 |
Inter Milan |
151 |
-30% |
|
16 |
Hamburg SV |
144 |
-6% |
|
17 |
Galatasaray AŞ |
116 |
NA |
|
18 |
Marseille |
111 |
-34% |
|
19 |
SC Corinthians |
103 |
34% |
|
20 |
Napoli |
101 |
20% |
|
21 |
Olympique Lyonnais |
101 |
-16% |
|
22 |
Fenerbahçe SK |
95 |
N/A |
|
23 |
Bayer Leverkusen |
90 |
41% |
|
24 |
Paris Saint-Germain |
85 |
34% |
|
25 |
VfB Stuttgart |
83 |
18% |
|
26 |
Valencia CF |
83 |
22% |
|
27 |
VfL Wolfsburg |
82 |
25% |
|
28 |
AS Roma |
82 |
-3% |
|
29 |
West Ham United |
82 |
17% |
|
30 |
Newcastle United |
81 |
-6% |
|
31 |
Aston Villa |
80 |
-8% |
|
32 |
SV Werder Bremen |
79 |
17% |
|
33 |
Everton |
78 |
0% |
|
34 |
Fulham |
75 |
16% |
|
35 |
Sunderland |
72 |
10% |
|
36 |
Beşiktaş JK |
71 |
NA |
|
37 |
Atlético Madrid |
67 |
34% |
|
38 |
Santos |
65 |
70% |
|
39 |
São Paulo |
62 |
6% |
|
40 |
PSV Eindhoven |
61 |
-18% |
|
41 |
Stoke City |
59 |
6% |
|
42 |
Benfica |
56 |
NA |
|
43 |
Sevilla |
56 |
14% |
|
44 |
Celtic |
55 |
-13% |
|
45 |
Flamengo |
55 |
20% |
|
46 |
Internacional |
55 |
8% |
|
47 |
West Bromwich Albion |
54 |
NA |
|
48 |
Bordeaux |
53 |
-30% |
|
49 |
Fiorentina |
52 |
15% |
|
50 |
Lazio |
52 |
12% |
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