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Posts from the ‘Football misc’ Category

Jul 28

Welcome to Manchester

With our very own connections and affinity to Turkey, we couldn’t but offer a warm welcome to the latest Turk to the City of Manchester. Manchester City has signed a young Turkish forward, aged 18, called Enes Unal.

Who? I might hear you say. Well a track record of prolific netting – Turkey u16s 24 goals in 25 games; and 170 in 102 matches in the Coca Cola Academy League means he certainly has the pedigree and an eye for goal! A little birdy has however tweeted recently that the visa may not be a formality.

I still get excited by Turkish imports to the beautiful game – and if Fenerbache gets the right result tonight they too might travel here with the latest familiar faces of RVP and Nani.

Jul 20

Non League Magazine

Non-League

We managed to get a fantastic offer for our clients and contacts, with the soon to be launched, ‘The Non-League’ magazine.  This working with former County, Commercial Manager, Phil Brennan

An estimated 20,000+ copies will be distributed throughout the North West football hierarchy and interested parties from August 2015 via clubs, online sales and selected retailers.

We’ve seen the first copy which looks great and for a massive reduction in cost compared with the rates card, we think this is well worth a punt. We have negotiated every option to become less than half price!

There is a superb team of writers and photographers who will provide articles and images from all aspects of our area’s football teams.  The first edition has been prepared and is astoundingly good with ‘household’ name celebrities and big name supporters!  .

With attendances on the up at the majority of our non-league grounds, with more and more football fans turning to their local club for their football fix, the hunger for more information about grass roots football increases and The Non-League will be looking to satisfy that need.

It will hopefully be a limited edition copy of what will become a household publication in the football industry. We wish a fellow Stockport business every success.

May 10

Kocaelispor

Come on Kocaeli

It was great to catch up with my Turkish Team last time in Izmit.  Just like County, in that Country I cannot find it in my blood to adopt a so-called ‘Giant’, favouring, the Club that I first went to see with my Father In Law some 16 years ago.  I guess it’s “the scarf my father wore syndrome”.

The Ground was somewhat sparse apart from one bustling Stand where fans known as Hodri Meydan showed their support.  These inspired by ‘amigos’ sang their hearts out from start to finish but to no avail as the Team went down 1-0.

Everyone was friendly, we made no attempt to hide our British Nationality – and in usual style were permitted to go on the pitch to meet the players; my Son having his picture taken in the dug-out, just as he had with Fatih Terim ex-Galatasaray on last watching ‘Cim Bom’.

Similarities to County continue with the side now stabilizing; and indeed missing out on promotion after a defeat to Tekirdag (known for its’ Raki – Turkish National drink of alcohol!).  Despite a lower league and amateur status, a hard core continue to attend and cheer in hope of a return to the Football League.

Commercialisation was absent – no perimeter board, no programme sellers, no real sponsorship of mention – and this amateurism off field also stretched to an inferior web presence and no e-commerce.

The Day will be remembered for some atmosphere, sunshine, welcoming on the pitch and ‘ticker tape’.  Who’ll return first to headier heights, Kocaeli or County.  I guess the former!

Mar 9

You DONUT know what you’re doing

Maybe I’ve just overdosed on my Son’s birthday cake but doughnuts feature in this Month’s post.

Both, the sensitivities of brand values and exposure are highlighted.

A Hull branch of Krispy Kreme Doughnuts made a school-boy error while promoting activities for children on ‘half-term’ break. It took to social media to promote the week of fun which included Funday Monday, Colouring Tuesday and KKK (Krispy Kreme Klub) Wednesday. Unfortunately, the initials of the racist Klu Klux Klan were not well received in the Doughnut’s homeland US.

Secondly, Dunkin Donuts, one of Liverpool FC’s sponsors, had to backtrack and apologize after allowing a creative concept to appear alongside another sales promotion, in tweeting an altered version of the Club’s crest – one that replaced the sensitive Hillsborough eternal flames with images of milkshakes.

Seems like there could be ‘a hole in’ the social media strategies of these giants

 

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