What’s up your sleeve?
As we rapidly approach the New Year and dawn of 2019, marketers are considering optimum approaches for lead generation, new business and methods to raise brand awareness. At ACROBAT FCSM we have long seen the benefits of carefully structured partnerships with sports clubs. Nothing is prescriptive, but service level agreements established with structured activation tactics and measurable returns.
Much publicity was given when the Premier League in football announced in 2017 that clubs were allowed an additional sponsor name on the left sleeve of the shirts. In terms of brand recognition, casual sporting fans or supporters and viewers of this sport may well recall Western Union (Liverpool), Angry Birds (Everton), Nexen Tire (Manchester City) and Rwanda (Arsenal) etc.
In other sports, the prominence, visually, in associating a brand with a sports club can be a welcome addition to the marketing tactics employed in plans and strategies for trading over a predetermined timespan. Naturally, we advocate a coherent ‘package’ of benefits to ensure the sponsor has maximum value as well as strategic outcomes.
Presently, an opportunity has arisen, at short notice but affording extremely good value and clear, tangible returns to enhance any sales and marketing plans for the New Year.
Alongside, credible blue chip clients including Mitsubishi, Lowry Outlet Centre, Kingsland Drinks, Bet Fred – the new Season’s terrific kits manufactured by Kappa for Salford Red Devils Rugby League Club has an opportunity for a sleeve sponsorship arrangement.
Naturally, any interested party can contact Adrian Stores immediately on either firstname.lastname@example.org or email@example.com. Just an informal, no obligation chat guaranteed – with awaiting video showing ‘Why Salford’, metrics and digital reach, corporate brochure and rates card, and community benefits alongside any arrangement.
Have a great festive break and wishing you a prosperous New Year. But just think “What have you got up your sleeve?” to start the future with the extra push a partnership with this Super League Club could bring?