Barnsley cut ties
A few days after a new sponsorship agreement at Barnsley Football Club was realized, HEX.com, a crypto currency company, was allegedly found to have posted homophobic social media comments. Not something applauded or tolerated in this day and age.
We are advised that “Brent Morrisey, the owner of HEX.com made a statement saying he did not condone the actions of the 2 members of the company and said the members where not associated with the sponsorship deal however he also stated “charitable donations in the thousands of pounds have already been made to the Barnsley food bank by members of the HEX community in the past few days and continue to be made in solidarity between the communities”. So that’s the corporate take but the Club weighed up the implications and decided to cut ties.
Within 7 days after the post the Club decided to cancel the sponsorship with immediate effect. In a statement they said they “valued their fans and core beliefs above everything else”. Well done Barnsley.
The Barnsley LGBTQ+ group were happy with the decision and the Club’s stance.
Discrimination of any sort is tackled head on quite rightly, and even in our own sports enterprise a key consideration.
Some notworthy organisations worth following includes:
Article researched and compiled by Kaya Stores.
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