Brother leads the way

Always most satisfying when we help a sporting client, to achieve success in its sponsorship and partnering aspirations.  Infact that’s what we do – creating opportunities for clients and partners to secure return on investment (ROI) and/or corporate social responsibility goals (ROO).

The latest surrounds our work with SunSport Velo Women’s Cycling Team.  The press release from the Company in question says it all and is repeated below:

“BROTHER UK ANNOUNCES SPONSORSHIP OF SUNSPORT VELO WOMEN’S RACE TEAM

Brother UK has announced it is to sponsor the SunSport Velo Women’s Race Team for the 2017 season.

The News is the latest in a series of partnerships for the global provider of specialist solutions, which this Year saw the company confirmed as the official results, printing and imaging partner of the Pearl Izumi Tour Series, Aviva Women’s Tour and Tour of Britain.

SunSport Velo (SSV) Women’s Race Team is a collaboration between SunSport Coaching and Velo Espresso, building a professional female cycling team based in Manchester.

SSV provides a 360 degree support to its riders – not only equipment and rides, but nutrition, coaching, skills, performance and opportunities for success at a national level.  A corollary aim is to raise the profile of women’s cycling in the UK and give back to the cycling community.  SunSport Velo is also looking to engage with families and children seeking to enter the sport and has some funding applications in the pipeline.

Following on from phenomenal success last season, SunSport Velo is, with the support of Brother UK, looking forward to building on this in the 2017 season with an elite squad up to 12 riders.

Speaking on the announcement Stuart Percival, Director and Head Coach at SunSport Velo comments: “We are looking forward to working alongside Brother UK in the 2017 cycling season.  We have a super enthusiastic and experienced team so we feel we can also add value to Brother Cycling over the coming months and vice versa.”

Phil Jones MBE, Managing Director of Brother UK, added: “Last year saw the team secure some impressive accolades throughout the season including beating Dame Sarah Storey’s Podium Ambition team in the Matrix Fitness GP Series. “

“Its ambitions for the 2017 season are to be admired and we’re delighted to be able to support them in their drive.  The partnership reflects a portfolio of sponsorships the business has invested in, backing the domestic sport at all levels. It fits perfectly with our own business ethos which is all about teamwork, partnership and results.”

As well as a stable of road racing, the 2017 season will include track and cyclo-cross races plus an aspiration to again ride the elite races within the UK and a foreign programme including a European stage race. The Club has an excellent network of contacts at a level that will pave the way into many of these events.

Get the latest results on all Brother UK sponsored cycling on its dedicated social media platforms @Brothercycling on Twitter and Instagram or follow #Brother4Results.”

Director, Adrian Stores, worked with Phil Jones MBE to make this agreement come to fruition.  We hope that this massive boost from a household brand in cycling will lead to other sponsors and partners following suit, once they appreciate the media coverage including TV and ability to secure both ROI and ROO.  Enquiries to: sunsportvelo@acrobatfcsm.com