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What’s in a name?

The debate is topical – with focus on Asian owners.  I reported earlier in S’PORT about the lack of empathy in the Malaysian one changing the historic identity of Cardiff as ‘Bluebirds’.  More recently, the Owner at Hull City has requested a name change to ‘Hull Tigers’ apparently to maximize marketing and merchandising value.  I’m the first to appreciate heritage and thought a compromise could have been Hull City Tigers.  In fact a solution first aired on TALKsport.  I was taken to task by a young vociferous upstart, saying how would I like it if we became Stockport County Hatters.  Well that option wouldn’t have bothered me.  I retorted better than a former proposed ‘County Cobras’. Allegedly the Club’s worst sponsorship deal with a success fee only remuneration dependant on amount of Cobra Lager consumed in North West.  I was informed it was single figures of crates in a season – this before Cobra established itself in the UK.  The County Cobras quip was no doubt over his head – long before he supported our Club.

Fan ownership is gaining momentum.  Surprisingly as though its never materialised before at Stockport! I’ll always remain positive about supporters engagement but when I see the new Board at the Stockport County Co-operative I suspect hidden agendas by some.  Indeed, one source supposedly ‘in the know’ expects a rival bid from ‘same old faces’ (and manager) may derail the white knights from China.  I would genuinely be interested if a part-share arrangement can’t result would the true County fans want the supporters to try and run the Club again – or let the Chinese Consortium have a go?

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