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Posts tagged ‘Manchester City’

Is Manchester winning?

I should have used the last blog photograph with this post as I’m banging on my drum again about the pitfalls associated with completely ignoring social media.  Naturally, I’m a convert but I’d like to think from a reasoned platform.

It seems to me ages ago since my colleague and brother-in-law, Bilen, wrote his thesis whilst completing his Master’s Degree in Strategic Marketing at Manchester Metropolitan University.  It was titled: “The role of online communities in internet marketing: a study of three professional football clubs in the North West of England”.  Its compilation kindly assisted by the co-operation of three of my clients: Stockport County FC, Bury FC and Oldham Athletic FC.  I recall this subject, as still to this date some organisations are only just  awakening to the potential of its use in digital marketing strategies.

Some have said, Manchester is leading the way.  “United” is a key case study in Facebook Marketing’s intelligence.  “City” is on a pedestal with a selection of tactics scoring ‘early goals’ such as Flickr and Twitter.

We’ve had some great R.O.I (return on investment, not to be confused with Republic of Ireland) from social media.  I hope some of you are following me on Twitter and YouTube?  Or maybe Check In at my office on FourSquare (specials available!).  However you look at it, this social approach has merits and has to be considered.  There is no prescriptive solution but much best practice around.  Furthermore, when expanding into the use of  ‘social communities’ I buy in here also.  I think it was David Jones that wasn’t in favour of online fans forums – but you cannot be a serious marketer if you don’t embrace this methodology and communication channel.  It’s valuable in research, PR, polling perceptions and publicity.  Expect more from me on this subject at a later date.

In the 83rd minute…….

Stockport County FC is an English football club based in Cheshire.  The Club was formed in 1883.  So where am I going with this?

There’s more than an occassional reference to Turkey in my blogging, though don’t think for one minute that this is divorced in anyway from a connection with football. Well there’s another story.

What are the first images that are conjured up by a reference to ‘communal fan celebrations’ on a matchday. The ‘poznan’ now symbolises Manchester City after mimicking the trade mark of some Poles. Bouncing ‘boing boing baggies’ watching West Bromwich Albion. Derby County doing the ‘conga’ when 4-0 down at Cardiff City. These are just a few. Why not post your own comment about those that come to mind?

One of the clubs that I’m helping is FC United. They promote a 90:90 protocol. That is 90% of the supporters, sing for 90% of the match.

Trabazonspor (ex-club of striker, Kevin Campbell) in Turkey, celebrates every match on 61 minutes. There is a frenzy, irrespective of the scoreline where the fans just go mad in a tribal fashion. Something to behold – flares, chanting, streamers, animation, movement, nobody stands still etc etc. The 61 in this case relates to that region’s allocated code number. I just wonder if an English club might adopt this stance, not as a regional denomination but say a commemoration to the birth of the club that its supporters follow. Maybe “County” would dance to the 83rd minute in testimony to the history of this famous club (and perhaps a recognition as it tries to return to the Football League). I’ll leave you to ponder on this with a video clip of Trabazon’s fans in………….guess which minute!