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Chances of football coming home….FA

Some might be surprised, but I like the writing style of Stoke City supporter, Anthony Bunn, who has kindly authorised the below article as a Guest Blog Post. If you want to read more of his musings, just pop along to Duck Magazine.  Here goes, an article titled: “Mindset over matter: FA chance of succeeding?”

“In the post mortem that followed our national team’s shameful-but-not-unexpected capitulation in France this week, many fingers were pointed. Quite rightly, many fans have their say on football, and even more so when it comes to the national team.

“Look at them, in their armchairs giving it large and in bucket loads to professional players and managers who have been in the game all their lives”, some sneer. Yeah, as if watching football all your life doesn’t give you the right to voice an opinion, or in a lot of cases, state the bleeding obvious. And you don’t need a UEFA A badge to see England have been poor for decades and underachieving for decades now.

First things first: I’m no massive England fan. It’s always been and always will be Stoke City>England. I’m not bothered if that upsets some people, but I can take or leave our national team. I want them to win, but it’s never over-bothered me when they don’t. The recent cult of celebrity doesn’t help, with players pretending to be on mobiles when they get off the coach or having earphones on the size of Jodrell Bank. Fair play to Stoke players here, almost always ready to engage with those who go through the turnstiles.

In days of yore, when The Potters lost, my mood changed to one of darkness until we next played. Age and responsibility brings a maturity (in some cases) and an acknowledgement that a defeat in a game of football can be shattering, but you also have work to go to and kids training shoes to afford in the great scheme of things! But that has never been the case with England. As soon as the final whistle has gone, that’s me done and dusted. It has no emotional effect on me at all, apart from a  few games where we’ve given it a go or been hard done to.

But that changed a few days ago. And it wasn’t the fact that we lost to what many have disrespectfully called a ‘pub team’. If that’s the case, perhaps our ‘stars’ should take off their lovely big headphones and head for the boozer a bit more often, eh? No, it wasn’t the opposition or the defeat, it was the manner of the defeat, and the total lack of leadership and management by several parties in the immediate aftermath that boiled my urine.

Forget Hodgson. Indeed, I’ve tried to for years. The man should never have been appointed in the first place. He might seem the type who helps old ladies across the road and I bet he’ll do your car for you or trim your hedge while he’s doing his. But he shafted the international career of our captain – which yes, does make it personal – and I also don’t want simply a ‘nice bloke’ to manage my team. I want a bloke the players will die for, respect, and win for when the going gets a bit tougher than the group stages.

Just look across Offa’s Dyke or over the Irish Sea for managerial examples.

Whilst Hodsgon left Ryan Shawcross’ international future seemingly in tatters, it’s fair to say that the current England players have not needed too much of Hodgson’s help to wreck their own. And crocodile tears on French soil don’t cut it with me.

So if we know where the problems are and have an opinion on them – and everyone has blamed obvious targets such as those that run the game, resources, funding, technique, technique under pressure, desire and passion, the academy system etc etc – the solutions don’t seem as obvious. Why? Well there are so many contradictions for a start…..

Like Leicester City winning the league, many arguments will be skewed by the fact that Wales have possibly overachieved, or at the very least played so much better when the pressure was on, than England. Let’s remember, Wales’ match with Russia was virtually a knockout game, and since that they’ve won the next two knockout games. England have simply done an ‘England’ as soon as they get through a group. And where do most Wales players ply their trade? You can’t blame the system all of the time when others are succeeding from it.

And then there’s the “Academy generation” – as labelled by Jamie Carragher.  It also seems churlish to decry a system when it produces either world class players and ones that have gone been successful at Euro 16, whilst others are now back home after having shockers. Want examples – well Southampton’s system produced Gareth Bale and Adam Lallana, whilst Manchester City’s saw Neil Taylor and Daniel Sturridge experience it.  And as for the clubs they play for, Spurs’ regular left back (Danny Rose) has been totally upstaged by his understudy (Ben Davies) in France.

So back to the manager – should we really be smashing into Roy Hodgson, or should we in fact dig deeper and look at the people who appointed him and who he works for?

Long term, we have to look at football from the bottom-up, not the other way around. There are so many easy-wins to put right, and that’s where I want the FA to focus first. Make it easier and cheaper to get coaching awards and badges; tap into the best of what the world of football has to offer; stop making stupid boasts about winning the World Cup sometime soon and be realistic; distribute wealth evenly, fairly and where it is needed; and ensure that our children have the best possible chance to fall in love with the working man’s ballet.

We’ve all seen the stats this week about the number of qualified coaches other countries have, the cost of those qualifications, and the number of astroturf pitches in Iceland….etc. And those figures are a  hugely damning indictment of English football and the richest league in the world.

My own/son’s team didn’t have a match between the end of November and the start of March last season. Three months without football ensured many fell out love with the game, and there is plenty of other options open to kids nowadays, yeah? Don’t make it easy for kids to lose the football bug. Pitches and facilities just aren’t good enough in this country, especially in a climate that is temperamental. The slightest bit of rain turns many pitches into bogs, and that means either a postponement or a pitch that simply ensures who can boot if the furthest or has the biggest players, wins. Still. Just like it did when we were kids. But there wasn’t billions of £$£$£ sloshing about back then!

Invest in the future, not in the next one to five years. Take the hit of not doing well or even not qualifying: after all, the whole country expects little nowadays anyway. At least have a plan in place.

Next time you drive home from work or are out and about, have a look at how many kids are out there, playing football. I’ll save you the time: there is virtually no one. I drive an hour to work; past parks, pitches, wasteland etc….and kids are not out playing football. Perhaps we also need to look at the absolute saturation of football and sport on TV nowadays, too?

Kids need to be out playing the sport, not watching Sunderland v Norwich on a Sunday afternoon or Monday night. No one is more football-mad than my seven year old and yet he’s hardly watched any of Euro 16 – he’s bored by it. Rightly so, but the good news is that he’s out in the garden playing football or cricket.

Let’s not limit who we do pick as the next manager, too. No job should not be based on nationality or place of birth. It’s about having the right person for the right job; whether they’re from the Potteries or Auckland. Who cares? Eddie Jones with the egg-chasers now and Duncan Fletcher’s cricket revolution a decade or so ago showed that it’s about fresh ideas and fresh viewpoints – not just doing the same things over and over again.

England players have had at least 15 years of coaching – surely at that level they don’t really need coaching as much as concentration on attitude, mindset, freshness of approach, organisation, and ensuring that technique holds up under pressure and that winning is a habit. It’s in the head, not the feet.

Want evidence? Look at Eddie Jones’ comments after they went 2-0 up in the recent series down under. He was desperate to win 3-0 and said the third game was their final, after a quarter and semi. Imagine that team coming into the changing room after losing that last game or playing a dead rubber – he’d have banjoed them! Contrast that to resting 6 players against Slovakia – an absolutely dreadful decision that sent out more wrong messages than an inebriated answer machine.

Eddie Jones has, apparently, just gone back to mastering the basics. And that includes defence and set pieces. Like a headteacher going into a failing school, the first thing they look at are uniform and behaviour, not how flowery the curriculum is. You get the basics right, with the right staff hammering over the manager/coaches’ mindset, and you’re halfway there.

For me, elite sport is about that one word – MINDSET. That’s what the successful managers concentrate on, and that why they are successful. Mindset then filters into various avenues: performance, organisation, pride, sense of team, sense of worth, a knowledge of your role and what is expected of you, and it allows everyone to buy into what the manager is doing. Mindset is omnipresent – but that can be positive as well as negative, too!

Gareth  Bale is not a superstar in the Welsh shirt. He’s another player that has bought into a mindset whilst wearing the Welsh shirt. He’s their most gifted player but is one that is prepared to work harder than lesser mortals. And when you get that mindset, anything is possible – and the impossible can happen. Where England talk of the quarter finals being a solid tournament, Chris Coleman asks people to keep on dreaming. There is no ceiling on belief and hope, yet England managed to squeeze every single last drop of hope out of everyone. And as a supporter of a club that has struggled for most of the 42 years I’ve been watching them, hope is all that we sometimes have.

International football is not about passion – that’s another contradiction as evidenced by Joe Hart belting out the national anthem louder than anyone and then performing way below the expected level. But a positive mindset, allied to organisation and belief, means that passion doesn’t take over from performance when the whistle blows. I couldn’t care  less if our players sang Public Enemy songs during the national anthem if it made them play better. And whilst we’re on about anthems – please someone create a new one for our country. Compare it to the Welsh or Italian anthems and it’s akin to JLS covering Massive Attack songs.

Chris Coleman doesn’t seem a ranter. I’ve met him a few times and he seems a calm, decent bloke. He hasn’t had a particularly glittering career either, but he has got the Welsh lads buying into a mindset, a philosophy and a united plan. He has the world’s most expensive player doing exactly what he wants him to. Coleman also seems to use nationalistic pride in a way that doesn’t burden his players, too. Perhaps the FA should have a go at getting him – but I doubt he’d lower his standards now!

England’s Euro 16 campaign wasn’t damned by the Iceland game. Nor was the fat lady singing when Hodgson acted like he did at that press conference. No, our national team was shamed to high heaven in the 85th minute of the Wales v Belgium game….

That’s when Wales were leading 2-1 in the biggest game they’ve had in 58 years, against the World’s second ranked team. That’s when Reading’s right back was Wales’ furthest player forward when they should have been hanging on for dear life. That’s when an out-of-contract Championship player got himself into the box when he could have been on the half way line for when they lost the ball. And that’s when a cross of high quality – instead of simply running the ball into the corner – was matched by the header that sent Wales into the semi final.

That isn’t about passion, it’s not about academies, and it’s not about how loud the anthem was sung. It’s all about mindset; and whilst we started the last ten minutes against Iceland with the dynamic Rashford on the bench and four still in defence, Wales had their right back twenty five yards away from the opposition goal.

That mindset takes bravery. And bravery isn’t just about tackling and sticking your foot in. Bravery is about sticking to what you believe in when the pressure is on. Bravery is the ability to get on the ball when its easier to simply smash the ball away and kill time. It’s about having the guts to think on your feet and take a chance. That’s why Wales two wing backs have had so much attacking joy, shots and chances.

Until England have a new mindset we’ll forever be asking the same questions about the FA and our national team. Until we do things differently we’ll always be talking about multi-millionaires not earning their money when the pressure is on. The results of England and Wales last matches are all the incentive that the powers should need for doing an Edwyn Collins – rip it up and start again. It’s a blank canvas to experiment, look long term. The country will understand as we have had six decades of hurt.

The shame is never the result. There is no shame in simply losing. The shame is always in how the result was attained. We keep losing in the same manner, with the same excuses offered, followed by the same questions. The country deserves far, far better. Our children certainly deserve a national team to be proud of.”

Will the grass be greener? #Brexit

It will take a while to realize the full implications of #Brexit.  Not everyone will agree with my musings, but I seek to at least get it off my chest.

I was undecided at first, but decided to understand the facts.  I decided to vote Remain from a somewhat selfish perspective seeing that my motives were protectionism and crystal ball gazing (at least on the probability of predictions!), as to that I felt best for my Family and Businesses.

As an educated marketer, I read and read and saw reasoning in the economic reports, one after another that suggested, “you gotta be in it, to win it” – at least in respect of financial stability for our once great Nation.

I could recite a Library but just read.  Ask me if I was so wrong to believe:

BREXIT: the impact on the UK and the EU” (Global Counsel, 2015); “Should We Stay or Should We Go? The economic consequences of leaving the EU” (London School of Economics, 2015); Annual Health Check of the U.K. economy and periodic report on the financial sector “ (IMF, 2016); and “Quarterly Inflation Report” (Bank of England, 2016) etc.

So on economic grounds and potential avoidance of a recession, I was in the IN club.

The blue and yellow map representing votes cast in the EU Referendum, whilst reminding me of Fenerbache, showed that for the populous, we now are officially a ‘Broken Britain’. The people have voted but have they voted on facts?  Is it just hearts rather than heads?  I do wonder were the relative pros and cons really explained.  I feel not, just a circus of lies and misinformation especially from LEAVE. The campaign showed untruth after untruth yet this didn’t derail the wagons of Farage et al. With my personal interests in Turkey – some communication from that divide came close to racism – and was at the very least scaremongering around immigration and/or islamophobia.

Whilst, I must stand up for the principles my Grandad, Bill Stores, taught me: “never fall out about politics or religion” there is the odd contact for their views and so called ideology that I have no desire to face in the immediate future.  I do have a ‘gut feel’ – no more than that – that a ‘Gentleman’s agreement with Turkey’ may have been tabled to try and assist with accession.  This related to NATO and use of bases in Southern Turkey and the recent trafficking of refugees from Turkey to Greek Isles.  Maybe this relationship has faltered also – and it will be interesting, if right, to see the fallout from any such beliefs especially in relations between UK and Turkey.

Britain is broken.  Either that or like lemmings our citizens have simply followed the ‘redtops’ whether they read the dailies coming out in favour or not of the European Union.  The UK population voted OUT – although in fact as I always said #tooclosetocall – only just over half did in percentage terms!  The disengagement with the way things are, be that poverty lines, discrimination or UK politics undoubtedly contributed. So were people always voting in the EU debate or in fact something else? Voters voted against the advice of the Leaders of their traditional political parties except for in corners like Scotland, who in turn will no doubt pursue a claim for independence as its’ people wanted to stay in the EU.

The people spoke, as is the point of a referendum – and Europe must fear others will follow suit. Maybe, Denmark again or Netherlands?  The demographics apart from geographical territory make an interesting read.  The younger appear in the same camp as me, but the elder age-bands voted for a swift exit.

What do I believe are immediate implications regarding Turkey? The first input I felt was a good rationale response from Turkey’s Prime Minister,  Binali Yildirim: “The EU should reconsider its vision” in the wake of Britain’s impending exit, be that 24 months away. President, Recep Tayyip Erdoğan may have been less calm depending on risks of promises not coming to fruition?

What, if any are potential repercussions in the world of sport where, I and ACROBAT | FCSM trade?  If you take the EPL, in 2015-2016, 432 European players were registered to play with our clubs.  Don’t expect them to be shipped out but future transfers can expect to be impacted.  By 2017-2018, any new incoming players will not have an automatic right to live and work in the UK.  Europeans could then be subject to the same immigration rules and regulations as non-EU players.

In the sport of the oval ball, rugby, repercussions are likely to be less severe. Unlike in football, there are not as many players of European origin represented in the Premiership as its NGB, the RFU, has had protocol for a while encouraging the  clubs to ‘Buy British’ with English qualified players actively encouraged through financial incentives.

I fear for households like mine – and indeed many others.  I fear for SMEs and larger corporates alike.  I fear for public sector (including higher education) and funding regimes. I just fear for the ‘unknown’ we now enter – as I strongly believe the debating and voting was a misleading marketing agenda from both sides – and people got confused and caught up in the web of lies.

Of course, the threat if in-migration and terrorism is a serious threat. So, we’ll now have more control of our borders.  Will we? Let’s wait and see.  Immigration has benefits and my children would not have been cared for by midwifery and consultants without skilled labour from overseas taking jobs that our indigenous population weren’t able to fill.

My people don’t disappoint me. Everyone has free speech in our Nation.  What upsets me is the ineptitude in the marketing and communication in facts.  Yes, hindsight is a wonderful thing, yet, with just a little more co-ordination, people would have been better equipped to give their most objective opinions.  Just a few percentages’ swing would have meant that the grass we know to have been continued to be played upon.  Whereas, I have severe reservations that by Brexit the ‘grass will be greener’.  I’ve not heard much yet on this subject, but won’t be the slightest bit surprised if this is the final straw to some citizens – and another motivation to ‘brain drain’.

Of course, as our branding at ACROBAT | FCSM constantly shouts: “you have to learn the rules of the game, and then you have to play better than anyone else!”  So rant over, and we’ll just try and get on with it in the best interest of my Family, Businesses and Clients – both in the UK, Turkey……and Europe.

My only consolation is that I know my immediate people, in near proximity, are still on the same wavelength. Proud of you Manchester and Stockport folk that saw fit to vote Remain and oppose the trend seen across the Country .

“Over and out” and back to watching the Euro 2016. My next holiday is in Gibraltar 🙂

Adrian Stores is CEO at ACROBAT | FCSM: Award winning MARKETING, FUNDRAISING & SPONSORSHIP consultancy | specialism sports and leisure | UK & TURKEY www.acrobatfcsm.com

Game of Two Halves

The Day started that way and was remembered in the same vein.  My Students, and no doubt other traditionalists, ribbed me that it was at this England versus Turkey match, that I eventually succumbed to a ‘half and half’ scarf.  I make no apologies, it just seemed right to buy for my Son – with his 50:50 heritage from these two great countries.

I use this same analogy to reflect on the ‘Good’ and ‘Bad’, the two halves from this Weekend’s excursion.

Firstly, the Good. How good is it to not have to make that blasted long trip to the ‘Smoke’ just to watch my team, domestic or National?  I know this in particular from an infectious stream of losses by County although the last trip resulted in Play Off Promotion.  I really applaud the England idea of traveling the Country to give all supporters a fair chance. Long may it continue!

Personally, despite one hiccup at the  X-Gate, I found the stewarding to be superb and a credit to Mancunians once again.  This comment spreads the whole route from the Metro in the City’s Centre to Manchester City FC’s seats.  The atmosphere was great, both sets of supporters a credit, caught up with old friends (Brits and Turks!) and we won.  England that is!

The Bad, daft drunken fans who I confronted because of continuous swearing in front of children. Also, others making inappropriate comments about Turks, who again I put in place as I’m proudly married into that Country. And for my first time being an opinionated pundit, the last bad was Raheem Sterling.  Is that loss of confidence or just a waste of time being included in the Squad?

I returned home also to learn of abuse from a Twitter profile saying he witnessed an ISIS flag in the Turkish end.  Another mistaken identity and the Twitterosphere shot that same person ‘down in flames’!

Really looking forward to the next trip to watch ENG-ER-LAND with the Lad.  Euro 2016 here we come!

FC “United”?

I’m not in any position of being ‘in the know’ but decided to share this post as I thoroughly enjoyed working with this Club, FC United of Manchester.  I brought some funding its way – and when on the Stockport County Co-operative Board, collaborated on joint fundraising.  I have to say in my time (including taking Robin Pye to Turkey as a Speaker at our FC Sports Marketing Conference) I found, the Club, Robin and the out-going General Manager, Andy Walsh, to be sound examples that many a club, could, and in my view, should, look to replicate in several ways.

Recent descriptions of alleged turmoil have surrounded this article.  Robin has recently written an authoritative response, and I felt on balance, this blog could air it to add to the debate.

“Daniel Taylor’s article about FC United of Manchester (How the togetherness turned into disharmony) gives a comprehensive overview of the internal disputes and debates the club has been having since the move into our new ground at Broadhurst Park.

His article includes an accurate presentation of various criticisms about decisions the club has made in recent months and I agree with some of those criticisms.

However, his article is fundamentally flawed because it does not get to grips at all with the fact that our club is a democratically-run fans-owned club and does not ask the obvious questions about how the democratic processes in the club are being used to make decisions about how the club is run.
Taylor describes FC United as ‘a club built on togetherness and shared principles’ which has ‘been undermined by the kind of infighting that could never have seemed imaginable’. Actually, it is a club built on democracy and as Taylor will understand when he looks at other democratic organisations and societies, that means that disagreements (infighting, he calls it) will occur.

Taylor describes John-Paul O’Neill, as ‘the man credited with setting up the club in 2005’. Again, this suggests that he hasn’t fully understood what FC United is. O’Neill, was of course, an early proponent of a fans-owned club for Manchester United fans, he may even be the earliest proponent of it, but our club is a fans-owned club. It can’t be set up by one person. It can only be set up by lots of people.
Because he does not ask any questions about actual votes that have been taken in actual meetings, Taylor resorts to reporting that ‘an internet poll shows 84% of supporters … have no confidence in the board appointing the right person as Walsh’s successor’. I am presuming this is an internet poll hosted by a website where many people post abusive messages about other people who cannot find the time or the motivation to respond. It indicates nothing.

Not asking any questions about democratic decisions that the club’s owner-members have taken does not stop Taylor from quoting ‘club founder’ O’Neill who says, “There is a fundamental deficit in democracy, transparency and accountability between the club and its members.” What exactly this deficit is, Taylor cannot explain. Neither is there any indication throughout the article about the outcome of the votes we have taken on many of the issues he discusses. So if there is a deficit in democracy and transparency, Taylor’s journalism does not address it.

For example, in his discussion about our ill-fated ‘Code of Conduct’, Taylor writes ‘questions were asked about the reaction if the Glazers had done the same at Old Trafford’. What a shame he did not actually tell his readers that when the Code of Conduct came in for heavy criticism on our members’ forum (quite rightly, in my opinion, it was a stupid document), our democratically-elected Board members promptly withdrew it. The question I would ask is what would happen if the fans of a privately owned football ‘club’ were to oppose a proposed code of conduct on an internet forum. Unfortunately, the answer is of course, very likely, nothing.

Keen to include all the issues that have spilled out into our members’ forum over the last few months, Taylor tells us that ‘the people running the club have recommended Peter Thwaites, the voluntary HR official who puts contracts in place, inserts a confidentiality agreement for the new programme editor’. The ‘people running the club’? This can only mean our democratically-elected Board members or the club employees they hold to account. These are club employees who are in the main also members and, therefore, owners of the club.

And right there is the real dilemma that Peter was asked to help the club to address. What rules do we need so that people who are employed by the club don’t abuse the additional power and knowledge that gives them when they participate in democratic debates within the club? One approach to this could be the approach taken by trade unions, local authorities and the civil service in this country – if you are paid by the club you keep quiet in democratic discussions about the club.

And there is the clue as to why Andy Walsh has resigned. Is he about to get involved in our debates? What does he want to say? That is the story that was sitting under Taylor’s nose the whole time.”

A well written piece – which you can make your own judgments on. I have to admit to a wry smile at the appointment of David Boyle in the article and irony.  Would be a shame if the turmoil isn’t resolved swiftly and I say that even though FCUM is a rival of my “County”.