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Football is important…..

We often recite those famous words from William (‘Bill’) Shankly OBE 1913-1981 “Football’s not a matter of life or death. It’s much more important than that.” Well I thought that quote might lead in to a particularly heart-moving story from this weekend’s fixtures in junior football in Stockport.

From my perspective I posted last week on Facebook: “Feel genuinely ‘numb’ when have learned that a girl, with lovely boys, passed away today. Cannot claim to have been a close Friend, she was a former neighbour – but lovely, genuine person, who I always chatted with and smiled to. Life can be so cruel taking away a young mother when her whole life should have been ahead of her 😩 RIP x”.

This serves in to a much more important reflection, that which recounts, the braveness and heroics of the deceased, Dawn Shepherd’s Son, Cameron.  The article kindly repeated courtesy of Author, Gary Howard.

“What a gorgeous story about the very brave Cameron from his football game on Saturday..

Lisa Shepherd (Dawn’s Sister) – My Gary writes a match report after every football match and I thought you might like to read this about how wonderfully brave Cameron was today. X

“Dad, should I ask Cameron if he’d like to be captain today?”. And so the tone for the day was set, as I wiped the first of many a tear away from my eye and told Corey that, yes, that would be a lovely gesture.

After the devastating news filtered through on Thursday that Cameron’s much loved mum, Dawn, had sadly lost her brave battle with Cancer and passed away at such a stupidly young age, today was a day that I didn’t think would ever happen. Upon hearing the news, we obviously made arrangements to postpone the game. Our opponents, Cheadle and Gatley Hurricanes, couldn’t have been more accommodating and were fully prepared to cancel at a minute’s notice. If they ever get to read this, thank you.

Cameron, however, had other ideas. He got in touch late on Thursday evening via his Grandad, Brian, to say that he wanted the game to go ahead. Quite how Cam and Brian found the courage to even think about football on such a tragic day is beyond my comprehension. What’s more, however, Cam said that he wanted to play in the game in order to ‘make his mum proud’. She always was, Cam. She always was.

And so, with Cam’s wishes, the league cup game went ahead. To say it was an emotional roller-coaster would be somewhat of an understatement!

We could talk about lots of things. A last minute chance from James that went begging with the game finely (I mean frantically) poised at 2-2. Brandon’s last second winner to give us a 3-2 victory. Dan’s hop, skip and jump celebration that saw him destroy the ref’s brand new linesman’s flag. Harry running the length of the field from his goal to join in the match-winning celebration. Or Ollie Rab obtaining the dubious recognition of being our first ever player to get sent off. We could talk about all of this. But it wouldn’t mean a thing.

For today was about one brave little boy, his brave Grandad for coming along as always to support, and his brave, brave mum, who will sadly no longer see what an amazing human being her son will grow up to be.

As is so often the case in these horrendous circumstances, something happens that you just couldn’t script. And so it was, just 3 minutes into the game that Cameron himself scored to give us an early lead. As he celebrated by pointing his hands to the sky before being mobbed by his team-mates, the tissues came out on the sidelines for the first of many, many times. I’ve never seen so many grown men with ‘something in their eye’ as the whole crowd seemed to pause for a moment to grasp the emotion of what had just happened.

The next 5 minutes were a bit of a blur for everyone I suspect, players and supporters alike. So it wasn’t really surprising that Cheadle & Gatley managed to equalise after 8 minutes. To be fair, they fully deserved to be level. They matched us in nearly every area of the park, with their coach commenting how it was without doubt the best he’d ever seen his team play. Some day for them to choose that performance eh?!

2-1 down at half-time wasn’t what we were hoping for. A few strategic changes here and there, with Matty coming on to rekindle his lost love affair with defence, thankfully provided the catalyst for an improved performance in the 2nd half.

I could tell you who got our equaliser, but Hollywood scriptwriters would suggest I’m being far-fetched! But it was indeed the man of the day, Cam, who scored with just 5 minutes remaining. 4 minutes and 30 seconds later, he also played a ball through to Brandon, who found himself running through on goal with just the keeper to beat.

Time seemed to come to a stop at this point. I’ve played it back in my mind for the last few hours and, what must’ve been a 5 second process in real-life, has somehow become played out in slow-motion to take an age. I’m convinced that nobody at that ground today could have remained so composed in such circumstances as Brandon did to coolly slot home the winner.

Myself, Dan and Ian celebrated like we’ve never celebrated before. The parents celebrated like they’d never celebrated before. The lads, our boys, celebrated like they’d never celebrated before. And we cried. Like we’ve all never cried at a football match before. On the toughest day of our short history, we’d done it!

In the squad game of 9v9, we again showed what a force we could become next season. Goals from Ollie, Brandon, Harry and Luca saw us take a 4-1 victory, which thankfully wasn’t spoilt by our very own Joey Barton being sent for an early wash with the family flannel (I miss those days!). It was a great squad performance driven by Cameron playing in defence. If you didn’t fill up when he was substituted to get a standing ovation with minutes to go, unplug yourself; you’re not human.

Man of the Match for the cup game was this week voted for by the players. Such is the bond amongst this fantastic set of lads, their unanimous decision was for Cameron who deserved it for so much more than simply sentiment. In an unprecedented move, Cameron also won the award for the squad game. Again, it was fully deserved. On a day when he wanted to make his mum proud, he couldn’t have done a better job.

Thanks as always for your support. You are the extra ‘man’ that we needed today. We’ll have tougher games, but we won’t have many tougher days. And thanks on behalf of Cam for making it ‘normal’.

For Dawn. Your son couldn’t have made you prouder. Rest in peace. We miss you.”

A fundraising page has been set up to honour the life of Dawn Shepherd, who passed away on the 3rd of November 2016 after a courageous battle with cancer. Dawn has two gorgeous boys called Cameron age 9 and Lewis age 11 and through this page and other fundraising we want to help these brave boys as much as possible for their future.  Please do follow this link and donate and/or publicize – it all really can help Cameron and Lewis.  Thank you for listening.

NOW please click through: https://www.gofundme.com/the-dawn-shepherd-foundation

Sponsorship Campaigns

ACROBAT| FCSM, our changing branding, is overwhelmed by the growing demand from professional and grass roots sports teams

We have been welcomed back to Manchester Rugby Club. We were formerly at the Club in 2007-2009 and will now lead all sponsorship and partnering activities again. This promises to help any prospective supporters and show something for every budget – plus identify ways to help anyone get a return against predetermined investment and/or objectives.  Manchester Rugby Club is the original Manchester Football Club, and was registered as so in 1860. Other bigger Manchester football clubs subsequently had to add “City” and “United” to their names to respect the original registration. It is the only Club able to use the official Manchester crest on its shirts and as a logo. Consequently, it is the second oldest rugby union club in the World.  A 24-acre site with a mix of sporting and social facilities, teams from Under 7s to Senior Rugby, for men, women, girls and boys. The Club has the whole range of teams that not many clubs can boast. The Mini and Junior (M&J) section has recently produced some amazing talent with 4 Premiership rugby players (more than any other club in England) and 6 England players in the last 5 years.

ACROBAT | FCSM has been appointed also to SunSport Velo Women’s Race Team (WRT) in cycling.  Following on from phenomenal success last season, SunSport Velo WRT is planning this Season with an elite squad up to 12 riders. It needs sponsors whose input will enable the Club and its members to build upon the successful, inaugural season. We are retained as a Consultancy to lead this role. Last year’s accolades included beating Dame Sarah Storey’s Podium Ambition team in the Matrix Fitness GP Series, with the associated TV coverage on ITV4. This was incredible and a platform for further media coverage. The Team have also had successes throughout the season, with superb results such as in the Halifax Pedalsport Crit (1st and 2nd), Lincoln GP and a podium place at the prestigious Ryedale GP.

This prowess in sports marketing culminates with our authoring a publication, to be available in 2017, titled: “Being a Good Sport: How to Plan, Activate, Measure and Evaluate Sports Sponsorship Programs”.

Just thought you might like a little update even if outside the football – and “County” World!

Aviva Community Grants

PLEASE do help one of my community projects.  It would means so much. All you need to do is cast a vote – it costs nothing but time.

They are:

Challenge 4 Change

https://community-fund.aviva.co.uk/voting/project/view/16-1840

Manchester Capoeira Academy

https://community-fund.aviva.co.uk/voting/project/view/16-1861

Manchester Rugby Club

https://community-fund.aviva.co.uk/voting/project/view/16-1810

Stockport Metro Swimming

https://community-fund.aviva.co.uk/voting/project/view/16-2278

Sunspot Velo Cycling

https://community-fund.aviva.co.uk/voting/project/view/16-2155

Read more

“Dutch disease” #football #footballfinance

Today’s post is kindly written and authorised for our publication by Gustavo Silikovich, Gerente General de Club AtlĂ©tico River Plate:

“I have been lucky to have been able to visit some clubs in Europe from different leagues and different levels. We were able to be in contact with directors from England and Spain in different meetings. They are either fighting for the championship, trying to enter the UEFA Europe League, or even remain in the Premier League.

In every case, our conversations turned to the diverse income sources that every club has, and how they will project themselves, resource wise, in the future.

I was surprised to hear more than once, generally from marketing people, that their job was going to stop being valuable. Due to the importance of the constantly increasing television income, almost any product or service that the club might provide for their fans was immaterial compared to the large sums of money from the match broadcasting arrangements.

This situation made me recall something that I studied more than once from the time I worked in the energy industry “Dutch disease”.

In this case , we are not talking about the curse that the Netherlands soccer team seems when it comes to becoming world champions, (they have the odd honour to have played the final three times, and some semifinals as well, without winning the cup once.)

On the contrary, the “Dutch disease” is the name given to the economic phenomenon that presents itself when, in a particular country or economy, the resources such as petroleum or gas start to damage other product or service sources (that is to say, all the rest of the activity)

The first time the “Dutch disease” appeared was in 1977 in an article in “The Economist”. It spoke about gas resources in the Netherlands and their effect on the economy.

In the case of football, thanks to input from companies such as Forbes and Deloitte, we can learn about the fact that there are three big sources of income: 1) match day (everything that is generated around the match day); 2) marketing + commercial (sponsorship deals, advertising, merchandising, etc.); 3) diffusion rights ( to a large degree, what TV pays to teams or to leagues to broadcast matches).

In some cases, they add the social part as well, that is to say the input that the members of an institution make monthly, to use the services and keep their solitary condition ??. I have no doubt that some years from now, the digital source will be added as a big source generator, but let’s leave this for now, as it is not the main reason for this post.

How much money enters for TV rights? Contracts are becoming bigger and more interesting all the time, and as a percentage, they are on their way to representing a larger portion of the clubs total incomes. To give an example, Barcelona Football Club and Real Madrid were the clubs that raised the most amount of money for TV rights during the 2013/2014 season ( 160 and 156,8 million euros respectively), although with the new contract, their incomes will decrease ( by accepting to become part of a collective negotiation, to ensure that the rest of the clubs receive more money and in this way improve the product they are selling : The League). The 20 Premier League teams are situated just behind the two giants of The League in the TV income ranking, headed by Chelsea ( €138,6 million), Manchester City (€137,9 million) and Manchester United (€135,5 million).

We shall mention other cases as well, smaller clubs that receive nearly 30 million euros annually from TV. To mention examples from 3 different leagues we can cite Bilbao Athletic (32m), Hamburg (28m) and Atlanta (28m). Obviously, for these clubs, their main sources of incomes comes and will definitely grow to be more dependent on TV.

What point do we want to reach ? That earning money from TV isn’t a good method and that we need to avoid that temptation? Not at all! What I am aiming to do is to discuss the importance of being able to develop ,at the same time and with the same intensity, the other sources of income in the club, to avoid this high level of dependence that might end up with the “Dutch disease” (or as the Spanish saying says “putting all your eggs in the same basket”) As a conclusion, I celebrate all the initiatives many clubs have through their own conviction or need (to be present in leagues that don’t provide large sums of money, like the Argentinian League) to promote all types of new products and services for their fans, increasing the amount of options they have for the use of the stadium, putting into practice new alternatives to associate (for example, “Socio Torcedor” in Brazil or Portugal), adding a streaming platform, creating new alliances with sponsors, or increasing their fans digital base. These are the clubs, as far as I know, that will be the most prepared in the next ten years, they must keep improving their TV incomes, but without entering into the temptation to depend entirely on them.”

Thank you, Gustavo – agree with your sentiments.