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Jan 4

Transfer Window

“If I say so myself, for a fledgling agency, the calibre of players exceeds our expectations. We have an abundance of goalkeepers, young and with international caps. I blame this on both Russ and myself who both have sons that have played in nets.

Today at a National League North fixture. The UK is our natural heartland through the levels of the football pyramid. Our overseas expertise and talent comes from Turkey, Romania and this year Bulgaria. We have access to seasoned professionals and young players from South America. A striker from Poland. And Russ has unearthed two New Zealand internationals which are available now.

All I would say is that I encourage any Clubs to make enquiries. It costs nothing but time to make an initial enquiry to Ballon.”

Jan 3

Mascots

Interesting debate. Should EPL clubs charge for the rights to be mascot. Image from @footyaccums

From my perspective including EFL, NL and NLN it is an acceptable income stream in commercial budgets with discretionary allocations waiiving fees in case of hardship or ‘charitable’ recognition.

Jan 2

A Summers Day

Read this post by County faithful, Jamie Summers, and thought it to be a  nice synopsis of current days.  Long may they exist! Reproduced with kind permission.

“My shot of Stockport County’s following at Altrincham today – well over 1,500 away fans at a sixth tier fixture. It’s been a difficult decade for County – a football club emasculated by administration, financial mismanagement and off-field ineptitude and/or amateurism; but, after a fallow period in regional football, there’s a growing feeling that this is a club heading once again in the right direction. Today’s 1-0 victory was County’s sixth win in seven games, during which time they’ve conceded only twice. It was also their fourth victory over Altrincham this season without conceding against them – and Altrincham are a good side at this level. The Hatters start 2019 sat 3rd in the National League North, and with a squad and management team which has a bond and understanding with the supporter base like no other in the last ten years. Perhaps this really is their season. Either way, it’s a football club which has started to get its mojo back.”

Dec 21

What’s up your sleeve?

As we rapidly approach the New Year and dawn of 2019, marketers are considering optimum approaches for lead generation, new business and methods to raise brand awareness.  At ACROBAT FCSM we have long seen the benefits of carefully structured partnerships with sports clubs.  Nothing is prescriptive, but service level agreements established with structured activation tactics and measurable returns.

Much publicity was given when the Premier League in football announced in 2017 that clubs were allowed an additional sponsor name on the left sleeve of the shirts. In terms of brand recognition, casual sporting fans or supporters and viewers of this sport may well recall Western Union (Liverpool), Angry Birds (Everton), Nexen Tire (Manchester City) and Rwanda (Arsenal) etc.

In other sports, the prominence, visually, in associating a brand with a sports club can be a welcome addition to the marketing tactics employed in plans and strategies for trading over a predetermined timespan.  Naturally, we advocate a coherent ‘package’ of benefits to ensure the sponsor has maximum value as well as strategic outcomes.

Presently, an opportunity has arisen, at short notice but affording extremely good value and clear, tangible returns to enhance any sales and marketing plans for the New Year.

Alongside, credible blue chip clients including Mitsubishi, Lowry Outlet Centre, Kingsland Drinks, Bet Fred – the new Season’s terrific kits manufactured by Kappa for Salford Red Devils Rugby League Club has an opportunity for a sleeve sponsorship arrangement.

Naturally, any interested party can contact Adrian Stores immediately on either adrian.stores@salfordreddevils.net  or adrian.stores@acrobatfcsm.com.  Just an informal, no obligation chat guaranteed – with awaiting video showing ‘Why Salford’, metrics and digital reach, corporate brochure and rates card, and community benefits alongside any arrangement.

Have a great festive break and wishing you a prosperous New Year.  But just think “What have you got up your sleeve?” to start the future with the extra push a partnership with this Super League Club could bring?

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