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Posts from the ‘My media’ Category

What’s up your sleeve?

As we rapidly approach the New Year and dawn of 2019, marketers are considering optimum approaches for lead generation, new business and methods to raise brand awareness.  At ACROBAT FCSM we have long seen the benefits of carefully structured partnerships with sports clubs.  Nothing is prescriptive, but service level agreements established with structured activation tactics and measurable returns.

Much publicity was given when the Premier League in football announced in 2017 that clubs were allowed an additional sponsor name on the left sleeve of the shirts. In terms of brand recognition, casual sporting fans or supporters and viewers of this sport may well recall Western Union (Liverpool), Angry Birds (Everton), Nexen Tire (Manchester City) and Rwanda (Arsenal) etc.

In other sports, the prominence, visually, in associating a brand with a sports club can be a welcome addition to the marketing tactics employed in plans and strategies for trading over a predetermined timespan.  Naturally, we advocate a coherent ‘package’ of benefits to ensure the sponsor has maximum value as well as strategic outcomes.

Presently, an opportunity has arisen, at short notice but affording extremely good value and clear, tangible returns to enhance any sales and marketing plans for the New Year.

Alongside, credible blue chip clients including Mitsubishi, Lowry Outlet Centre, Kingsland Drinks, Bet Fred – the new Season’s terrific kits manufactured by Kappa for Salford Red Devils Rugby League Club has an opportunity for a sleeve sponsorship arrangement.

Naturally, any interested party can contact Adrian Stores immediately on either adrian.stores@salfordreddevils.net  or adrian.stores@acrobatfcsm.com.  Just an informal, no obligation chat guaranteed – with awaiting video showing ‘Why Salford’, metrics and digital reach, corporate brochure and rates card, and community benefits alongside any arrangement.

Have a great festive break and wishing you a prosperous New Year.  But just think “What have you got up your sleeve?” to start the future with the extra push a partnership with this Super League Club could bring?

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These Girls Can

Could not be more proud in our inaugural Stockport Volleyball Club Women’s Team fixture against Manchester Metropolitan University (MMU).

The first time we had ever played together, Head Coach, Seb, assembled a combination of seasoned volleyballers and newcomers. Our Chair, Adrian watched the first two sets, both narrow defeats at 25-19.

A commendable performance – and pride in that MMU said more than willing to play us again as we prepare for a first season in local league. — at Manchester Met’s Platt Lane Sports Complex.

Club 13: open for business

Now taking bookings at Club 13 and open for business.

Nothing less than a desire to become the leading forum where sport is the catalyst to first class hospitality, entertainment and networking that delivers real returns to its members.

 Club 13, rewarding for all comers.

A business network, born in Salford, with global ambitions. Pioneered from the AJ Bell Stadium. Club 13 is the brainchild of Andrew Rosler, a director of the new holding company for Salford Red Devils Rugby League Club. But be very clear, the grounding is from rugby, though this inspirational gathering is for sports enthusiasts whatever the game.

The Club will host dynamic events and guest speakers throughout the year at the AJ Bell Stadium and other venues across Salford and Greater Manchester. These will be a real treat and are hand-picked to add value and entertain.

So why Club 13?

This relates to the team in rugby league but symbolizes the calendar, with members all benefiting from the monthly forum on the 13th day every month. This only varies if it falls on a weekend.

◊ To provide ‘super’ standard and memorable entertainment and hospitality for the right reasons. Every Member brings two people to dine at each Event within the fee

◊ Excellent value for money and an unrivaled Forum where we proactively encourage and facilitate the exchange of trade and business between Members

◊ Sign-posting of new business opportunities

◊ All Members on an exclusive, dedicated Club 13 Directory

◊ Secure ‘Closed’ Linkedin Group for interaction 365 days a year

◊ Discounts on Salford Red Devils Tickets and Match Day hospitality (10%)

◊ Promotion of selected news stories through leading PR agency

◊ e-newsletters to Members.

Club 13 will have several, specific strategic and corporate social responsibility objectives, including promoting Rugby League in Salford and Manchester and to facilitate funding opportunities for grass roots sports. It will aim to facilitate and expand the reach of the Salford Club and the sport of rugby league by launching Club 13 hubs in London and key rugby league playing nations Australia and New Zealand.  This can only further the aims of economic growth and to provide support for international trade and opportunities for Club 13 members and talented athletes between these destinations. There are further exciting plans a foot and our Members will hear first! We are working towards securing host City status within Greater Manchester for the Rugby League World Cup 2021.

Membership only £750 (plus VAT) for a full 12 months of activities and support.

We look forward to welcoming you to Club 13.

Please reserve me a membership: via Adrian Stores

adrian.stores@@club13.biz or 07831 713003.

Sponsorship and partnering packages also available. Again, Adrian is your man!

Why wouldn’t you?

“I would” might have other connotations in the rugby or boxing fraternity (and that’s from both genders….await outburst!) – but in an expected more ‘pc’ tone, I’m actually referring to things to do with academia (a) employing Lecturers with relevant industry expertise, (b) employing Graduates as a stance in proactive recruitment.

The former comes from my receiving mid-term feedback from my Students at Manchester Metropolitan University (MMU). There was a constant positive evaluation which filled me with pride. Of course, I prepare ‘hard’ each week and attending students appreciate both my academic rigour, uptodateness (have I made up that word?) and real life practical experience and case studies. Elsewhere, I still see ‘Universities’ which deliver generic, academic marketing content. Or have teaching staff unversed and/or never having actually worked in sports marketing. How do those institutions justify their tuition fees which students commit do readily to – and sometimes long term debts.

That brings me to the second point. Why wouldn’t you seriously look to employing a student. It could be traditional graduate careers or more innovative universities like MMU offer apprenticeship routes in selected sectors.

I have had an astounding success in identifying ‘jobs for the boys/girls’ and bring vacancies into the career advice of universities and colleges which I had the pleasure to represent. Be they project work, research projects, work experience or full-time employment. Whenever I do such there is a chorus of gratitude as these young people are often equipped to ‘hit the ground running’ and sometimes a more affordable and prudent appointment. I work with two international students from MMU and have seen nothing other than added value with no regrets. I also visited a US major sporting brand which has been so impressed with our MMU students that we may become a preferred supplier.

Akin to my marketing profession and commitment to CPD and that never ending thirst for knowledge uptodateness (there I go again!), this Week, I’ve met new personnel that bring additional academic context to prepare our undergraduates for work.

Take a look at what a student can offer and you might just be pleasantly surprised at both their flexibility and capability.

Adrian Stores is a Senior Lecturer on branding and sponsorship in sports at MMU – and CEO at leading agency ACROBAT | FCSM #strategicmarketing #sponsorship #fundraising acrobatfcsm.com @acrobatonline

This post is prepared in a personal capacity. The opinions expressed in this article are the author’s own and do not reflect the view of any employing university or client.