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Jun 9

FC Sports Marketing Football Turkey

Stockport into Turkey

My own book explains many of the links that relate to this blog being mainly about UK and Turkey.  I still recall also my father-in-law and brother-in-law’s first trip to Edgeley Park when the then Commercial Director, Steve Bellis, orchestrated a rousing chorus of “Turkey, Turkey, Turkey”  in the hospitality suite, post-match, to show warmth and welcoming.  A story often recited by relatives in Turkey to this date.

The family remain committed to County and Bilen Kur writes for the leading football blog in the Country, which not surprisingly is called “scarf around my neck”.  Bilen is a Co-Director with me at FC Sports Marketing LTD. Talk SPORT has recognised our knowledge in this territory.

Steve has continued his foray into Turkey, though not to my extent obviously.  His latest venture is to take the hit reality TV show there with broadcasting on channel, TRT Spor.  We played a role in early introductions to selected football contacts to help his Kickworldwide evaluate the feasibility of selected commercial opportunities.  We remain able to work in partnership and collaborate on opportunities that might require our different skills.

The show, which is called ‘Futbol Prensi’ in Turkey, is conducting auditions in Konya, Kayseri, Erzurum, Trabzon, Samsun, Ankara, Gazientep, Adana, Antalya, Denizli, Izmir, Bursa, Sakarya, Istanbul and Diyabakir. The winner will be contracted to Liverpool FC.

Our next encounter is social and a trip to The Grange to watch an England match in the Euros.  Steve Bellis took the brand of Stockport County into China and created a profile the envy of many an English Premier League club.

Jun 4

Brand football

The power of football in marketing terms has never been underestimated.  This is echoed in the latest report by Brand Finance (World’s leading brand valuation consultancy).

One particular piece that caught my eye follows on from the financial turmoil of Rangers FC in Scotland.  Their counterpart in Glasgow, Celtic, have won recognition as one of the top 50 brands in the global game.  It is suggested that this same Club, could even challenge such as Manchester United, Arsenal, Bayern Munich, Barcelona and Real Madrid in the top 10 if they were to ever play fixtures in the English Premiership.  The Daily Record confirms: “Celtic have become the first Scottish club to feature in the 50 most valuable clubs in football after their brand increased by a massive 30 per cent in the past 12 months.”  Maybe I need another trip north of the Border to see what tactics my namesake and Marketing Director has been employing.

In the Report, clubs are given a credit rating between AAA to D and the worth of their brands are calculated on how much it would cost to license them from a third-party.  Celtic have a BBB+ rating and a brand value of $64M – £40.7M.

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