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Posts tagged ‘stockport county’

Your Town Your Team

Since the last post, things surrounding fans-involvement at “County” have gathered pace. The Stockport County Supporters Co-operative has been busy since our AGM heralded the desire amongst various fan groups to work together and unify under one banner – in “County’s’ time of need. The banner that has been adopted is a refreshed campaign under “Your Town Your Team”.

In collaboration, our supporters will play a more active role in the running of the Club, either by offering volunteer support, fund raising or running the Club. All plans are consistent with the objectives at the Co-op. Proposals are to unfold and all members (or would be members) are invited to join other supporters’ groups and the Co-op on Saturday 5th November immediately after the match.

Former Manager, Jim Gannon has aligned himself with the cause and comments: “We’re calling on every fan past and present to be a part of building a bright future for County. There’s a role for everyone who is willing or able to help restore the passion and pride of our club.”

More information or enquiries to: marketing@countysupporterscoop.co.uk

Welcome Chair

‘Clear Blue Skies’ thought the article to be somewhat “terse”, so rather than let it go to waste, I publish a short interview with new Chair to Stockport County Supporters’ Trust, Ashley Simpson:

A lot of people have a similar background as supporters and season ticket holders but very few show an interest in the Co-op. What prompted you to get involved?

I am committed to Stockport County and have been dedicated to the ‘Co-op concept’ for some time. I am also Vice-Chair of Manchester and District’s Executive Committee of the Co-operative Party; and work as a consultant on behalf of the Co-operative College, specialising in membership development of the network of Co-operative Schools throughout the Country.

For those who have lost interest or simply don’t know, what is the Supporters Co-op? Isn’t it just a continuation of the trust, whose ownership saw us fall into administration?

Some supporters may ask why the need still for a supporters’ co-operative?  The simple reason is the fundamental principle that a football club is better off if there is a healthy, balanced and constructive relationship with its’ supporters and the community it serves.  Supporters-Direct have recently said in stressing the importance of regrouping and changing to respond to future needs, that the Co-op is “from the fans, those who understand most of all what matters about their football club……. owners, players and managers come and go but the fans are constant is a truism”.

Since administration, the Co-op has been quietly working behind the scenes. What is the vision of the current board? Does it have any specific aims?

Under the stewardship of the out-going Chair, Graham Privett, the initial goal had to be survival and ensuring that the concept of supporters’ governance was not cast into the past – but instead grasped as to a model that can bring significant benefits to the Club.  The focus of the Co-op has been published as:

VISION: To be the democratic and representative voice of the supporters of Stockport County Football Club, and to strengthen the bonds between the Club and the community which it serves.

OBJECTIVES: To obtain a stake in Stockport County Football Club.

To have a Supporter-Director on the Board of the Club, democratically elected by all supporters

To hold the owners to account, and try to ensure that the Club is run sustainably and with mutual benefit to the local community.

PRIORITIES: To be fully prepared to take action towards these objectives should any opportunity arise

To take forward our social goals and community development

To be ready to set up and run a “phoenix” club if needed.

How does the board function? Who is involved, who does what and how much time is spent?

Ashley Simpson (Chair)

Mary McGee Wood (Secretary – Independent)

Pauline Lawson (Treasurer)

Graham Privett (Events)

Matt Cook (Membership)

Adrian Stores (Marketing and fundraising)

Mark Savery (Accounts and website communications)

Ian Watts (Affiliate – Heritage/SCAN)

Involvement is via formal Board Meetings, Development Days, conference calls and getting together on matchdays. All directors are volunteers and committed to the principles above. Each has a portfolio of activities that are addressed on a weekly basis.

What do you say to those who dismiss the idea of fan organisations such as the SCFC Co-op? Why is it important to put aside prejudices from the previous regime?

Stockport County Supporters’ Co-operative is part of a wider movement of organisations established by supporters of football clubs now stretching not just across England, or the UK, but also across Europe.  I believe “Co-operation” is the most sustainable business model due to the 7 values and principles which underpin a Co-operative enterprise. This vehicle enables football fans to have the ultimate voice on how their football club is run, thus enabling them to fulfil their own destiny in their community.

For more information about the Stockport County Supporters’ Co-operative, including how to join: visit the website at  http://countysupporterscoop.co.uk/Join/join.htm

Co-op Times

Sitting here reflecting on the 3-4 defeat at home to Darlington, with our lowest attendance – means more time to ponder.  My own take on life at E.P is that the 2015 ‘consortium’ has acted somewhat like a ‘life support machine’ but the Club remains in intensive care.  I cannot do much or maybe anything, but having just been elected to a Director at Stockport County Supporters’ Co-operative there might be a role to play.

“Stockport County Supporters Co-operative is part of a wider movement of organisations established by supporters of football clubs now stretching not just across England, or the UK, but also across Europe.”

The Board is considering the adoption of new Society Rules drawn up by Supporters Direct to strengthen its position as a Community Benefit Society. Tomorrow night is the 2011 Annual General Meeting at The Railway Club in Edgeley.  An opportunity to listen to fans, report on progress and ensure a coherent Plan A and Plan B.

Is Manchester winning?

I should have used the last blog photograph with this post as I’m banging on my drum again about the pitfalls associated with completely ignoring social media.  Naturally, I’m a convert but I’d like to think from a reasoned platform.

It seems to me ages ago since my colleague and brother-in-law, Bilen, wrote his thesis whilst completing his Master’s Degree in Strategic Marketing at Manchester Metropolitan University.  It was titled: “The role of online communities in internet marketing: a study of three professional football clubs in the North West of England”.  Its compilation kindly assisted by the co-operation of three of my clients: Stockport County FC, Bury FC and Oldham Athletic FC.  I recall this subject, as still to this date some organisations are only just  awakening to the potential of its use in digital marketing strategies.

Some have said, Manchester is leading the way.  “United” is a key case study in Facebook Marketing’s intelligence.  “City” is on a pedestal with a selection of tactics scoring ‘early goals’ such as Flickr and Twitter.

We’ve had some great R.O.I (return on investment, not to be confused with Republic of Ireland) from social media.  I hope some of you are following me on Twitter and YouTube?  Or maybe Check In at my office on FourSquare (specials available!).  However you look at it, this social approach has merits and has to be considered.  There is no prescriptive solution but much best practice around.  Furthermore, when expanding into the use of  ‘social communities’ I buy in here also.  I think it was David Jones that wasn’t in favour of online fans forums – but you cannot be a serious marketer if you don’t embrace this methodology and communication channel.  It’s valuable in research, PR, polling perceptions and publicity.  Expect more from me on this subject at a later date.